The pricey picker-upper.(boxed vs. rolls - paper towels)(Evaluation)

How do the new Bounty in a Box paper towels compare with their tried-and-true cousins on a roll? The towels in a box are sold for their convenience; they pop up like tissues and so can be kept in rooms where you don't have or want a towel holder.

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Here's what we learned:

 
Box vs. roll 
 
PRODUCTS                                       ADVANTAGE 
 
Bounty in a Box        Bounty on a roll 
 
How much? 
 
8.2x11-in. sheets.     11x11-in. sheets.       Roll. You get bigger 
40 sheets per box, or  64 sheets per roll, or  sheets and more of them. 
25.1 sq. ft. per box.  53.8 sq. ft. per roll. 
 
What did we pay? 
4.7 cents per sq. ft.  2.4 cents per sq. ft.   Roll. The boxed towels 
                                               put a high premium on 
      ...