The Superstudy of Sports Participation - Volume Three: Outdoors.

Publication: M2 Presswire

Bookmark this article Print this article Link to this article Email this article Digg It! Add to del.icio.us RSS

COPYRIGHT 2002 Ingram Investment Ltd.

M2 PRESSWIRE-17 December 2002-Research and Markets Ltd: The Superstudy of Sports Participation - Volume Three: Outdoors(C)1994-2002 M2 COMMUNICATIONS LTD

RDATE:12162002

A national consumer mail panel survey of 25,000 adults and children conducted in January 2002 monitors an unprecedented 103 sports and activities, with tracking data spanning 1987-present. Demographic, attitudinal and behavioral dimensions are measured, including number of days per year, years of participation, venue, cross-participation, core market profiles. New data collection methodology yields most accurate projections ever of U.S. sports populations.

OUTDOORS

Camping (Tent) Camping (R.V.) Canoeing Fishing (Fly) Fishing (Other Freshwater) Fishing (Saltwater) Hiking (Day) Hiking (Overnight) Horseback Riding Kayaking Mountain Biking Mountain/Rock Climbing Artificial Wall Climbing Rafting Trail Running

Shooting Sports Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap/Skeet) Target Shooting (Rifle) Target Shooting (Pistol)

Snow Sports Skiing (Cross-Country) Skiing (Downhill) Snowboarding Snowmobiling Snowshoeing

Water Sports Boardsailing Jet Skiing Sailing Scuba Diving Snorkeling Surfing Swimming (Recreational) Wakeboarding Water Skiing

VARIABLES MONITORED

DEMOGRAPHICS Age Gender Age Within Gender Household Income Market Size Geographic Region Lifestyle Segmentation (Separate Report)

ATTITUDINAL Favorite Sport Expected Future Participation

INTERNET ACCESS (Separate Report)

BEHAVIORAL Number of Days per Year Years of Participation Facilities Used Cross-Participation Frequent Cross-Participation

For a complete index of this report click on http://www.researchandmarkets.com/reports/3998

Report Index:

METHODOLOGY

Sample and Data Collection During the period January 2-4, 2002, self-administered questionnaires were mailed to a nationwide sample of 25,000 households from the consumer mail panel of NFO Research, Inc. One individual over the age of 6 in each household was pre-selected to complete a four-page questionnaire booklet.

Where the designated respondent was a young child, the parent was instructed to fill out the booklet for him or her.

No incentives were offered, nor were reminder cards mailed to respondents.

At...

Read the full article for free courtesy of your local library.