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Implications for planning e-learning strategy in Higher Education institutions.
Abstract
The strategic direction of Higher Education (HE) institutions is increasingly being influenced by environmental conditions. The advent of e-Learning, together with increasing demand for flexible, off campus instruction, has forced universities to become more proactive in the way they market themselves. Competition for students is now not just locally based but global. The structure of institutions and the higher education sector has come under pressure in response to the changing marketplace and its increasingly competitive nature. Because technology is not the only ingredient of success, other factors such as organisational structures, changes to ...
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