The consumer: first and foremost: today's revenue-enhancement programs...
July 01, 2003
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Choosing a marketing partner: consultants and agencies. (Response Maga...
July 01, 2003
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Hall Dickler Kent Goldstein & Wood LLP: the defenders of DRTV the law ...
July 01, 2003
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Cracking down on 'dirty little secrets'. (Media).(infomercial industry...
July 01, 2003
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The FTC's Ex Parte asset freeze on Q-Ray: a sign of the times? (Legal ...
July 01, 2003
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ERA salutes its...platinum members.
July 01, 2003
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Getting the best from your infomercial production team. (Guest Opinion...
July 01, 2003
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Respect? It's 'no problem' if you handle yourself the right way. (Edit...
July 01, 2003
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The Tennis Channel courts an active audience: launched on May 15, the ...
July 01, 2003
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Reginald Groff, Groff Films. (Response Q&A).(Interview)
July 01, 2003
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Linnae Young, Salem Radio Representatives. (Response Q&A).(Interview)
July 01, 2003
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Jordan Whitney's program rankings. (Research).(infomercial rankings)(J...
July 01, 2003
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The IMS top 20 DRTV national cable rankings. (Research).(Infomercial M...
July 01, 2003
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Sticky continuities. (From the Lab).(infomercials planning)
July 01, 2003
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REVShare search engine internet popularity report. (Research).(Illustr...
July 01, 2003
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First quarter 2003 long-form billings continue marching upward: number...
July 01, 2003
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1Q 2003 short-form DRTV media billings up 37 percent: top 30 markets a...
July 01, 2003
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'America's personal trainer': Tony Little's lively, motivational pitch...
July 01, 2003
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Channel stopping with celebrities: when considering using a celebrity ...
July 01, 2003
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