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Does good marketing cause bad unemployment?
January 01, 2007
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Service escape: profiting from customer cancellations.
January 01, 2007
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Spiffed-up channels: the role of spiffs in hierarchical selling organi...
January 01, 2007
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Cross-market network effect with asymmetric customer loyalty: implicat...
January 01, 2007
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Coupons versus rebates.
January 01, 2007
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When do price thresholds matter in retail categories?
January 01, 2007
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Product line design and production technology.
January 01, 2007
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Price as a stimulus to think: the case for willful overpricing.
January 01, 2007
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A neurocognitive model of advertisement content and brand name recall.
January 01, 2007
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Editorial: fifty years of Marketing Science.(Editorial)
November 01, 2006
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Guest editorial from a previous editor-in-chief: reflections of a form...
November 01, 2006
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Guest editorial from a previous editor-in-chief: twenty-five years of ...
November 01, 2006
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Guest editorial from a previous editor-in-chief: comments for 25th Ann...
November 01, 2006
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Marketing models of service and relationships.
November 01, 2006
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Three thoughts on services.(Invited Commentary)
November 01, 2006
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The implications of "Big M" marketing for modeling service and relatio...
November 01, 2006
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Linking service and finance.(Invited Commentary)
November 01, 2006
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Modeling opportunities in service recovery and customer-managed intera...
November 01, 2006
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Technology innovation and implications for customer relationship manag...
November 01, 2006
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Internet-based service institutions.(Invited Commentary)
November 01, 2006
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Why does poor service prevail?(Invited Commentary)
November 01, 2006
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Structural modeling in marketing: review and assessment.
November 01, 2006
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Marketing structural models: "keep it real".(Invited Commentary)
November 01, 2006
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Comment on structural modeling in marketing: review and assessment.(in...
November 01, 2006
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Structural modeling in marketing: some future possibilities.(Invited C...
November 01, 2006
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Dynamic structural consumer models and current marketing issues.
November 01, 2006
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Removing the boundary between structural and reduced-form models.(Invi...
November 01, 2006
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Commentary on structural modeling in marketing: review and assessment.
November 01, 2006
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Empirical analysis of theory-based models in marketing.(Invited Commen...
November 01, 2006
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The motion picture industry: critical issues in practice, current rese...
November 01, 2006
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Research opportunities at the movies.(Invited Commentary)
November 01, 2006
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The day after tomorrow: longer run issues in theatrical exhibition.(In...
November 01, 2006
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Research and the motion picture industry.
November 01, 2006
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Research perspectives at the interface of marketing and operations: ap...
November 01, 2006
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Motion pictures: consumers, channels, and intuition.
November 01, 2006
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Making sense of these million-dollar babies--rationale behind supersta...
November 01, 2006
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Antibusiness movies and folk marketing.
November 01, 2006
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Guest editorial: MSI.(Marketing Science Institute)
November 01, 2006
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Research on innovation: a review and agenda for Marketing Science.
November 01, 2006
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Customer metrics and their impact on financial performance.
November 01, 2006
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Brands and branding: research findings and future priorities.
November 01, 2006
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Erratum.(Correction notice)
September 01, 2006
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Editorial: who is afraid to give freedom of speech to marketing folks?...
September 01, 2006
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Idea generation, creativity, and incentives.(Company overview)
September 01, 2006
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The value of different customer satisfaction and loyalty metrics in pr...
September 01, 2006
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Effects of brand preference, product attributes, and marketing mix var...
September 01, 2006
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Market entry and consumer behavior: an investigation of a Wal-Mart sup...
September 01, 2006
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Returns on business-to-business relationship marketing investments: st...
September 01, 2006
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Estimating heterogeneous EBA and economic screening rule choice models...
September 01, 2006
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Absorptive capacity in high-technology markets: the competitive advant...
September 01, 2006
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On customized goods, standard goods, and competition.
September 01, 2006
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A comment on "is having more channels really better? A model of compet...
September 01, 2006
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A reply to "a comment on 'is having more channels really better? A mod...
September 01, 2006
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Editorial: thanks to the many individuals who make publication of Mark...
July 01, 2006
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The effect of group interactions on satisfaction judgments: satisfacti...
July 01, 2006
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Observed and unobserved preference heterogeneity in brand-choice model...
July 01, 2006
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Estimating the interdependence of television program viewership betwee...
July 01, 2006
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Enabling the willing: consumer rebates for durable goods.
July 01, 2006
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The changing architecture of advertising agencies.
July 01, 2006
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Estimating heterogeneous price thresholds.(Research Note)
July 01, 2006
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Editorial: errors in the variables, unobserved heterogeneity, and othe...
May 01, 2006
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Optimal data interval for estimating advertising response.
May 01, 2006
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How does objective quality affect perceived quality? short-term effect...
May 01, 2006
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On the profitability of firms in a differentiated industry.(Research N...
May 01, 2006
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Incorporating satisfaction into customer value analysis: optimal inves...
May 01, 2006
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An integrated choice model incorporating alternative mechanisms for co...
May 01, 2006
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Editorial: errors in the variables, unobserved heterogeneity, and othe...
May 01, 2006
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Optimal data interval for estimating advertising response.
May 01, 2006
|
How does objective quality affect perceived quality? short-term effect...
May 01, 2006
|
On the profitability of firms in a differentiated industry.(Research N...
May 01, 2006
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Incorporating satisfaction into customer value analysis: optimal inves...
May 01, 2006
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An integrated choice model incorporating alternative mechanisms for co...
May 01, 2006
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Using basket composition data for intelligent supermarket pricing.
March 01, 2006
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Managing e-marketplace: a strategic analysis of nonprice advertising.
March 01, 2006
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Consumer preferences and product-line pricing strategies: an empirical...
March 01, 2006
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