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Marketing
A British trade publication providing readers with the most current news in marketing and delivers analysis and commentary. Features news sections for media, branding, and direct marketing.

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STOP PRESS: Ex M&S marketing director speaks at event.(Alan McWalter, ...
August 29, 2002
STOP PRESS: Ben & Jerry's launches poster campaign.(Brief Article)
August 29, 2002
STOP PRESS: Marketing Society forms partnership with Haystack Group.(B...
August 29, 2002
Premier1 hunts for commercial partner.(Premier1 Grand Prix)(Brief Arti...
August 29, 2002
Tennent's moves back down south.(Brief Article)
August 29, 2002
Numbers name for InfoNXX.(Brief Article)
August 29, 2002
ITV boss attacks C5's Elstein over audience claims.(Mick Desmond, Davi...
August 29, 2002
T-Mobile shifts UK media to Universal.(Universal McCann)(Brief Article...
August 29, 2002
Glaxo SmithKline drops Plenty after six months.(Brief Article)
August 29, 2002
P&O Ferries hires Link ICA for pounds 15m ad and media job.(P and O Eu...
August 29, 2002
Archers Schnapps launches new ad campaign.(Saatchi and Saatchi PLC man...
August 29, 2002
Cadbury targets housewives with GMTV Mye tie-up.(GMTV's "Lorraine Kell...
August 29, 2002
BBC appoints TUI group ad chief to head up planning.(Chris Gottlieb jo...
August 29, 2002
TalkSPORT owner culls top Impact role to cut costs.(Jason Trout)(Brief...
August 29, 2002
McDonald's aims at students with Virgin card tie-up.(Virgin Student lo...
August 29, 2002
FA selects WFCA to push game at grass-roots level.(Football Associatio...
August 29, 2002
Premier reviews media planning job.(Premier International Foods)(Brief...
August 29, 2002
Tesco Clubcard to fight rivals at the checkout.(Tesco PLC v. Sainsbury...
August 29, 2002
KP launches first SMS promotion to back Hula Hoops.(Aerodeon creates K...
August 29, 2002
Tesco chief joins 2002's speakers at Marketing Soc.(Brief Article)
August 29, 2002
Mothercare set for 'Little Things' marketing drive.(Brief Article)(Com...
August 29, 2002
Yell begins eight-week campaign.(Brief Article)
August 29, 2002
MEDIA: Channel 5 to relaunch as five in brand revamp.(Brief Article)
August 29, 2002
MEDIA: Debenhams' iTV ad aims to boost mail-order arm.(Brief Article)
August 29, 2002
MEDIA: Zurich to sponsor rugby union on Sky.(Brief Article)
August 29, 2002
MEDIA CHOICE: Kellogg.(Brief Article)
August 29, 2002
MEDIA BRIEFS: Xfm to launch spin-off music title.(Brief Article)
August 29, 2002
MEDIA BRIEFS: Future Publishing embarks on marketing campaign.(Brief A...
August 29, 2002
MEDIA BRIEFS: BBC hands launch to Milk.(Brief Article)
August 29, 2002
MEDIA BRIEFS: Fox Kids launches Back to School campaign.(Brief Article...
August 29, 2002
MEDIA BRIEFS: ITV commissions Carlton to make shows.(Brief Article)
August 29, 2002
MEDIA BRIEFS: Lakeside relaunches consumer magazine.(Brief Article)
August 29, 2002
MEDIA BRIEFS: Twentieth Century Fox hires Greenroom Digital.(Brief Art...
August 29, 2002
MEDIA BRIEFS: Appointment at GMTV.(Richard Simons)(Brief Article)
August 29, 2002
MEDIA BRIEFS: Travel Channel launches Caribbean month.(Brief Article)
August 29, 2002
DIRECT: WH Smith hands loyalty revamp job to Diametric.(Brief Article)
August 29, 2002
DIRECT: BAT hunts relationship marketing boss.(British American Tobacc...
August 29, 2002
DIRECT: Ambi Pur picks Geronimo after three-way pitch.(Brief Article)
August 29, 2002
DIRECT BRIEFS: DMA set to respond to recommendations.(Direct Marketing...
August 29, 2002
DIRECT BRIEFS: Unilever selects Creative Partnership Marketing.(Brief ...
August 29, 2002
DIRECT BRIEFS: Daily Mail and Mail on Sunday offer free flights.(Brief...
August 29, 2002
DIRECT CHOICE: P&O Portsmouth.
August 29, 2002
DIRECT BRIEFS: Jenners appoints WWAV Rapp Collins for store opening.(B...
August 29, 2002
DIRECT BRIEFS: DMA developms recruitment area on web site.(Direct Mark...
August 29, 2002
BRANDING: Sainsbury's brings out branded beauty range.(Brief Article)
August 29, 2002
DIRECT BRIEFS: Orbis appoints Whitewater for DM campaign.(direct marke...
August 29, 2002
DIRECT BRIEFS: British Gas launches direct response TV campaign.(Brief...
August 29, 2002
DIRECT BRIEFS: Virgin Travelstores promotes new destinations.(Brief Ar...
August 29, 2002
DIRECT BRIEFS: Land Rover encourages consumers to take test drive.(Bri...
August 29, 2002
BRANDING: ITV2 to introduce revamped on-air animated idents.(Brief Art...
August 29, 2002
BRANDING: London Taxis hires first strategy head.(Brief Article)
August 29, 2002
BRANDING: Design Choice - Lotus Elise S2.(Brief Article)
August 29, 2002
BRANDING BRIEFS: Superdrug revamps Tea Tree skincare range.(Brief Arti...
August 29, 2002
BRANDING BRIEFS: Aldo hires Exposure Promotion for UK launch.(Brief Ar...
August 29, 2002
BRANDING BRIEFS: Proton Cars appoints Ion Group.(Brief Article)
August 29, 2002
BRANDING BRIEFS: Leo Burnett Worldwide launches corporate identity.(Br...
August 29, 2002
BRANDING BRIEFS: First Drinks Brands unveils logo and web site.(Brief ...
August 29, 2002
BRANDING BRIEFS: Napier University publishes prospectus.(Brief Article...
August 29, 2002
BRANDING BRIEFS: New Solutions signs agreement with Leading Edge.(Brie...
August 29, 2002
BRANDING BRIEFS: Pilot Communications revamps corporate identity.(Brie...
August 29, 2002
BRAND HEALTH CHECK: Australia - Can the Aussies bring in upmarket tour...
August 29, 2002
ANALYSIS: Mothercare faces up to its failure.(Brief Article)
August 29, 2002
ANALYSIS: Image rights pose a threat to tournaments.(Brief Article)
August 29, 2002
OPINION: Support training to ensure edge on competition.(Brief Article...
August 29, 2002
OPINION: Fundamental upheaval is ITV's only hope for a ratings revival...
August 29, 2002
PROFILE: Look and learn - Andrew Marsden, Category director, Britvic S...
August 29, 2002
OPINION: Those who embrace customer needs will emerge the victors.(Bri...
August 29, 2002
EDITORIAL: Barclays faces big hurdle as it fights to shift reputation....
August 29, 2002
OPINION: Marketing Society - Planners must break free from familiar ro...
August 29, 2002
ADWATCH: The weekly analysis of advertisement recall.(Brief Article)(S...
August 29, 2002
ADWATCH: Fairy takes on own-labels with longer-lasting message.(Brief ...
August 29, 2002
Barclays' charm offensive.(Barclays Bank PLC)
August 29, 2002
TRAINING: Learning to bridge the knowledge gap.
August 29, 2002
SERVICES HELPLINE.(Brief Article)
August 29, 2002
CAREERS: Diary.
August 29, 2002
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