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Marketing
A British trade publication providing readers with the most current news in marketing and delivers analysis and commentary. Features news sections for media, branding, and direct marketing.

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MOVERS.(Carol Ware , Mark Alexander, Margaret Dixon, James Hamilton, L...
June 28, 2001
JOB INTERVIEW.(Virgin.net)(Brief Article)(Interview)
June 28, 2001
COMMENT.(value of outplacement services)(Brief Article)
June 28, 2001
Jump around.(Moonwalker, outdoor amusement ride)(Brief Article)
June 28, 2001
Hacker alert.(internet security)(Brief Article)
June 28, 2001
On the cards.(card decks)(Brief Article)(Statistical Data Included)
June 28, 2001
Branded cars.(corporate advertising on cars)(Brief Article)(Statistica...
June 28, 2001
Call centres aim to encourage loyalty.
June 28, 2001
The UK cashes in on Indian support.(United Kingdom uses Indian call ce...
June 28, 2001
PRs benefit from forward planning.(public relations agencies)(Brief Ar...
June 28, 2001
Marketing for value.(value-based management)(Statistical Data Included...
June 28, 2001
St Ivel's Utterly Butterly goes back to its obsessive roots.(advertisi...
June 28, 2001
ADWATCH.(television commercials survey)(Brief Article)(Statistical Dat...
June 28, 2001
Virtue of reality.(Barnardo's reality-based advertising campaign)(Brie...
June 28, 2001
Customers will still benefit from e-tail approach.(online shopping)(Br...
June 28, 2001
LETTERS.
June 28, 2001
Are smaller clients suffering as media agencies merge?(Brief Article)(...
June 28, 2001
Declining budgets should not prevent us being optimists.(advertising i...
June 28, 2001
LETTERS.
June 28, 2001
Why does AOL continue to put profits ahead of its customers?(America O...
June 28, 2001
ITV's cry for a Communications Bill seems a little too desperate.(ITV ...
June 28, 2001
Brand guardians must be alert to threat of the net.(Internet may conta...
June 28, 2001
Hunt is on for marketing stars.(New Marketer of the Year award)
June 28, 2001
Breakfast giants feed change.(marketing of UK's breakfast cereal indus...
June 28, 2001
Can Railtrack ever win back the public's trust?(Tony Anderson of Taylo...
June 28, 2001
Shell to take on Tequila for [pound]32m global business.(Shell Interna...
June 28, 2001
DESIGN CHOICE/SONY MZ - R900 MINI DISC RECORDER.(Shaun Westgate of Uff...
June 28, 2001
Energis hires ex-C&W boss for top group role.(appointment of Christine...
June 28, 2001
City demands more brand value data.(financial analysts request more br...
June 28, 2001
Saga Services to launch one-stop car shop service.(Saga Car Direct)(Br...
June 28, 2001
One 2 One moves business head to T-Mobile activity.(Simon Eggleton pro...
June 28, 2001
Railtrack to rejig team after senior marketer leaves.(Jill Hacking res...
June 28, 2001
NatWest calls for ECB talks to end cricket violence.(England and Wales...
June 28, 2001
Foster.(Foster's Group television advertising campaign)(Brief Article)
June 28, 2001
Vodafone unveils youth web site as part of [pound]2m push.(www.vod4fon...
June 28, 2001
Sporties signs football star Owen for debut ad.(Cereal Partners UK sig...
June 28, 2001
Warburtons names new marketer.
June 28, 2001
ITC guidelines on cross-promotion draw complaints.(Independent Televis...
June 28, 2001
Sky brands chief quits as 12 exit in division merger.
June 28, 2001
ASA censors 'out of it' Eurostar ad as irresponsible.
June 28, 2001
Aqua Protect and Active Gel Strip plasters, which promote moist wound ...
June 28, 2001
Worthington task moves into Roose.(Brief Article)
June 28, 2001
Train operators delay first ad campaign.(Association of Train Operatin...
June 28, 2001
Mortimer Whittaker O'Sullivan has created.
June 28, 2001
WPP has revealed that like-for-like sales in the first five months.(WP...
June 28, 2001
The Community Tobacco Fund, part of the European Commission.(looking f...
June 28, 2001
Next year's International Advertising Festival in Cannes.(to include m...
June 28, 2001
The Body Shop has announced that its takeover talks.(talks end with Om...
June 28, 2001
Following its acquisition of True North, agency network Interpublic.(c...
June 28, 2001
August Busch IV of Budweiser has been named.(Cannes Advertising Festiv...
June 28, 2001
Pringles has teamed up with Worldpop to launch 'A taste of Ibiza'.(int...
June 28, 2001
The University of North London is launching a poster campaign.(bds bee...
June 28, 2001
The Alzheimer's Society has unveiled its first above-the-line.(Atlas c...
June 28, 2001
BBC Worldwide and Flextech joint venture UKTV plan to launch.(UK Food ...
June 28, 2001
Online music distributor Napster has been refused a hearing.(appeal re...
June 28, 2001
Barclays is pulling together its range of products.(Barclays Private C...
June 28, 2001
The Wireless Group (TWG), operator of talkSPORT.(complains to Office o...
June 28, 2001
Prudential-owned Scottish Amicable is restructuring its business.(Brie...
June 28, 2001
NTL has kicked off a [pound]300,000 poster campaign.(broadband Interne...
June 28, 2001
Online Travel Portal has confirmed the brand name for its service.(Opo...
June 28, 2001
Coca-Cola has awarded its [pound]1.5m Schweppes creative account.(Brie...
June 28, 2001
Inland Revenue hands tax form ads to D'Arcy.(Brief Article)
June 28, 2001
ITV puts Hytner in the frame for marketing post.(Jim Hytner considered...
June 28, 2001
GlaxoSmithKline to review [pound]40m media accounts.(Brief Article)
June 28, 2001
MG revives sporty image in [pound]4m ads.(Brief Article)
June 28, 2001
Ford backs BSkyB Premier coverage.(Ford of Europe Inc. sponsors Britis...
June 28, 2001
BT to emphasise 'ordinary people' in epic campaign.(British Telecommun...
June 28, 2001
Ferrero Rocher.(campaign features music group Steps, developed by Mete...
June 28, 2001
The Post Office.(hires FMCG)(Brief Article)
June 28, 2001
Scottish & Newcastle.(contract with Leaflet Co.)(Brief Article)
June 28, 2001
L'Oreal.(McCann Relationship Marketing campaign)(Brief Article)
June 28, 2001
The British Red Cross.(contract with WWAV Rapp Collins)(Brief Article)
June 28, 2001
Reuters.(hires Liquid Communications)(Brief Article)
June 28, 2001
Nova Vehicle Finance.(hires The Black Hole)(Brief Article)
June 28, 2001
The Direct Marketing Association (UK).(alliance with AAR Group)(Brief ...
June 28, 2001
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