Ethnic markets get more attention, but the marketing struggle continue...
January 01, 2003
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Supplements address lack of diversity in teen magazine market. (Fillin...
January 01, 2003
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From the editor's desk.(effectiveness of reaching African Americans th...
January 01, 2003
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MEM targeted promotions monitor, January 2003.(ads for Ford Motor Co.,...
January 01, 2003
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Kraft creates cheese slice for Hispanic market. (Advertising And New/R...
January 01, 2003
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Kmart, Thalia partner for exclusive collection. (Advertising And New/R...
January 01, 2003
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Calendar promotes drug awareness among Asians. (Advertising And New/Re...
January 01, 2003
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Reebok inks shoe deal with rapper Jay-Z. (Advertising And New/Redirect...
January 01, 2003
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Kelley takes auto information to Hispanic sites. (Advertising And New/...
January 01, 2003
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Shelter magazine segment gets a little color. (Advertising And New/Red...
January 01, 2003
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The New York Times nurtures aspiring journalists. (Advertising And New...
January 01, 2003
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Kodak unveils Spanish-language TV ad. (Advertising And New/Redirected ...
January 01, 2003
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Holiday marketing reflects diverse cultures. (Media Bites).(Brief Arti...
January 01, 2003
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U.S. businesses follow Latino migration. (Media Bites).(Brief Article)
January 01, 2003
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Ethnic approach falters in mixed-race market. (Media Bites).(Brief Art...
January 01, 2003
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Licuados challenge lattes in mainstream market. (Media Bites).(Brief A...
January 01, 2003
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Doctors use shared culture to reach Asian patients. (Media Bites).(Bri...
January 01, 2003
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Hispanics question interest in their community. (Media Bites).(Brief A...
January 01, 2003
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Mecca USA. (Marketers On The Move).(Kimberly Snow promoted)(Brief Arti...
January 01, 2003
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Suarez/Frommer & Associates. (Marketers On The Move).(Jennifer Gonzale...
January 01, 2003
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Burson-Marsteller. (Marketers On The Move).(Sarah Lora appointed)(Brie...
January 01, 2003
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Univision. (Marketers On The Move).(Teri Vila-Caballero appointed)(Bri...
January 01, 2003
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Lowes Foods. (Agency Activity).(Adelante Hispanic Marketing wins accou...
January 01, 2003
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Fleishman-Hillard. (Agency Activity).(FH Hispania opened)(Brief Articl...
January 01, 2003
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Conference calendar.(Calendar)
January 01, 2003
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Targeted ads lead ethnic marketing strategy. (Research Notes).(Brief A...
January 01, 2003
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Young Hispanics prefer English to Spanish. (Research Notes).(Brief Art...
January 01, 2003
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Hispanics feel accepted but not equal. (Research Notes).(Brief Article...
January 01, 2003
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Kmart. (Agency Activity).(Chisholm-Mingo Group to handle account)(Brie...
January 01, 2003
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