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How to fill the accountability gap in demand creation.
September 01, 2004
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Evaluating return on investment of multimedia advertising with a singl...
September 01, 2004
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The definition and measurement of creativity: what do we know?
June 01, 2004
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Capturing the flow of emotion in television commercials: a new approac...
June 01, 2004
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The morphological approach for unconscious consumer motivation researc...
June 01, 2004
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How Customers Think: Essential Insights into the Mind of the Market.(B...
June 01, 2004
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Presidentorial.(Journal of Advertising Research's editor)(Dr. Joseph P...
June 01, 2004
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A message from the chairman of the AAAA to JAR readers: Emotion in Adv...
June 01, 2004
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The importance of being Ernest: commemorating Dichter's contribution t...
June 01, 2004
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What advertising testing might have been, if we had only known: today'...
June 01, 2004
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On measuring the power of communications.
June 01, 2004
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Editorial: IMC's fuzzy picture: breakthrough or breakdown?(Integrated ...
March 01, 2004
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The role of transactional versus relational data in IMC programs: brin...
March 01, 2004
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The emergence of IMC: a theoretical perspective.(Integrated Marketing ...
March 01, 2004
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Understanding the diffusion of Integrated Marketing Communications.
March 01, 2004
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Perceptions of IMC after a decade of development: who's at the wheel, ...
March 01, 2004
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IMC as theory and as a poststructural set of practices and discourses:...
March 01, 2004
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Better practices in advertising can change a cost of doing business to...
March 01, 2004
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Targeting women's clothing fashion opinion leaders in media planning: ...
March 01, 2004
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Sports celebrity influence on the behavioral intentions of Generation ...
March 01, 2004
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The impact of trademarks and advertisement size on yellow page call ra...
March 01, 2004
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Displacement and reinforcement effects of the internet and other media...
March 01, 2004
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Super Bowl advertising effectiveness: Hollywood finds the games golden...
March 01, 2004
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Some key questions.(Editorial)
December 01, 2003
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The case for greater agency involvement in strategic partnerships.
December 01, 2003
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What drives renewal of sponsorship principal/agent relationships?
December 01, 2003
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The impact of content and design elements on banner advertising click-...
December 01, 2003
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Comment on "American Media and the Smoking-related Behaviors of Asian ...
December 01, 2003
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Correlation, causation, and smoking initiation among youths.(Observati...
December 01, 2003
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"Birds of a feather flock together": strategic implications for advert...
December 01, 2003
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The ecological fallacy: some fundamental research misconceptions corre...
December 01, 2003
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Reducing road rage: the role of target insight in advertising for soci...
December 01, 2003
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A new scale to assess children's attitude toward TV advertising.(Obser...
December 01, 2003
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Effects of structural and perceptual factors on attitudes toward the w...
December 01, 2003
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Factors affecting online advertising recall: a study of students.
September 01, 2003
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Editorial: age-specific or cohort?(Editorial)
September 01, 2003
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Does it pay to shock? Reactions to shocking and nonshocking advertisin...
September 01, 2003
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Time versus pause manipulation in communications directed to the young...
September 01, 2003
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Email advertising: exploratory insights from Finland.
September 01, 2003
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Developing a cost-effective brand loyalty program.
September 01, 2003
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Estimating advertising effects on sales in a competitive setting.
September 01, 2003
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Gender and e-commerce: an exploratory study.
September 01, 2003
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Message order effects and gender differences in advertising persuasion...
September 01, 2003
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Editorial: Robert K. Merton.(Obituary)
June 01, 2003
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Practitioners' evolving views on product placement effectiveness.
June 01, 2003
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Business perceptions of the role of billboards in the U.S. economy.
June 01, 2003
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Highly coupon and sale prone consumers: benefits beyond price savings.
June 01, 2003
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The contribution of direct mail advertising to average weekly unit sal...
June 01, 2003
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Media and message effects on DTC prescription drug print advertising a...
June 01, 2003
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Consumer response to print prescription drug advertising.
June 01, 2003
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Developing a scale to measure the interactivity of websites.
June 01, 2003
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Effects of configuration and exposure levels on responses to web adver...
June 01, 2003
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How advertising affects consumers.(Point Of View)
June 01, 2003
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Account planning: current agency perspectives on an advertising enigma...
June 01, 2003
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Editorial: Novus Ordo Seclorum * for the Journal of Advertising Resear...
March 01, 2003
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American media and the smoking-related behaviors of Asian adolescents.
March 01, 2003
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American media and the smoking-related behaviors of Asian adolescents....
March 01, 2003
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Effects of differential enhancements on mail response rates.
March 01, 2003
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Do customers believe in automobile industry rebate incentives?
March 01, 2003
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Love at first site? A study of website advertising effectiveness.
March 01, 2003
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Measuring web advertising effectiveness in China.
March 01, 2003
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What do customers consider important in B2B websites?
March 01, 2003
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Jumpstarting product development: competitive analysis and conjoint me...
March 01, 2003
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Increasing quality in measuring advertising effectiveness: a meta-anal...
March 01, 2003
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How businesses buy advertising agency services: a way to segment adver...
March 01, 2003
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What is creative to whom and why? Perceptions in advertising agencies.
March 01, 2003
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Gender issues in advertising--an oversight synthesis of research: 1970...
March 01, 2003
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Finding Out: Personal Adventures in Social Research: Discovering What ...
March 01, 2003
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Decisions. (Editorial).
November 01, 2002
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Decision-making processes surrounding sponsorship activities.
November 01, 2002
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Corporate stadium sponsorships, signaling theory, agency conflicts, an...
November 01, 2002
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Beyond effective frequency: evaluating media schedules using frequency...
November 01, 2002
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What is wrong with international advertising research? (Point of View)...
November 01, 2002
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Simple power patterns in response to advertising.
November 01, 2002
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Hispanic-targeted advertising: more sales? (Observations).
November 01, 2002
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