Articles |
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Predicting webcasting adoption via personal innovativeness and perceiv...
June 01, 2006
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Effectiveness of telescopic advertisements delivered via personal vide...
June 01, 2006
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Recall effect of short message service as a complementary marketing co...
June 01, 2006
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E-zines silence the brand detractors.(customer loyalty)
June 01, 2006
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How event sponsors are really identified: a (baseball) field analysis.
June 01, 2006
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Examining effects of advertising campaign publicity in a field study.
June 01, 2006
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When synergy in marketing communication online enhances audience respo...
June 01, 2006
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Interactive IMC: the relational-transactional continuum and the synerg...
June 01, 2006
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Editorial: co-creating our future.
June 01, 2006
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Celebrity endorsements in Japan and the United States: is negative inf...
March 01, 2006
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The role of account planning in U.S. agencies.
March 01, 2006
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The Advertised Mind: Ground-Breaking Insights into How Our Brains Resp...
March 01, 2006
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Blink: The Power of Thinking without Thinking.(book reviews)(Book revi...
March 01, 2006
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Editorial: what do people do with advertising? The critical question.(...
March 01, 2006
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What do consumers do emotionally with advertising?
March 01, 2006
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Subaru: the emotional myths behind the brand's growth.(Subaru's Crocod...
March 01, 2006
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How to capture the heart? Reviewing 20 years of emotion measurement in...
March 01, 2006
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Measuring emotion--Lovemarks, the future beyond brands.(advertisments ...
March 01, 2006
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Reconsidering recall and emotion in advertising.
March 01, 2006
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Memory change: an intimate measure of persuasion.(impact of advertisme...
March 01, 2006
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Effects of advertising likeability: a 10-year perspective.
March 01, 2006
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Persuasive talk: is it what you say or how you say it?
March 01, 2006
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Using viewer attitudes to evaluate TV program effectiveness.
March 01, 2006
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The demographic and psychographic antecedents of attitude toward adver...
March 01, 2006
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Can IMC make channels come alive?(Integrated Marketing Communications)...
December 01, 2005
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Brand equity implications of joint branding programs.
December 01, 2005
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The effects of expert and consumer endorsements on audience response.
December 01, 2005
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Consumer responses to interactive advertising campaigns coupling short...
December 01, 2005
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An IMC approach to event marketing: the effects of sponsorship and exp...
December 01, 2005
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Sequence matters: a more effective way to use advertising and publicit...
December 01, 2005
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Managing media and advertising change with integrated marketing.
December 01, 2005
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The fragile nature of corporate reputation.(Editorial)
September 01, 2005
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Corporate reputation: our role in sustaining and building a valuable a...
September 01, 2005
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Jazz, gestalt, and the year ahead for marketers.(brand marketing)
September 01, 2005
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Managing brand portfolios: how strategies have changed.
September 01, 2005
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Managing sport sponsorship programs: lessons from a critical assessmen...
September 01, 2005
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Defending the co-branding benefits of sponsorship B2B partnerships: th...
September 01, 2005
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Anholt Nation Brands Index: how does the world see America?
September 01, 2005
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The Best of Branding: Best Practices in Corporate Branding.(Book revie...
September 01, 2005
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Corporate reputation: what do consumers really care about?
September 01, 2005
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Marketers challenged to respond to changing nature of brand building.
June 01, 2005
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Brand key performance indicators as a force for brand equity managemen...
June 01, 2005
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Advertising's role in capitalist markets: what do we know and where do...
June 01, 2005
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"Brand growth": two faces but one soul.(Editorial)
June 01, 2005
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Can English language media connect with ethnic audiences? Ethnic minor...
March 01, 2005
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The effects of program responses on the processing of commercials plac...
March 01, 2005
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A demographic and psychographic profile of heavy internet users and us...
March 01, 2005
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Comparing the current effects and carryover of national-, regional-, a...
March 01, 2005
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Avoiding television advertising: some explanations from time allocatio...
March 01, 2005
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Television optimizers: did they change the way we do business?(televis...
March 01, 2005
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Simultaneous media experience and synesthesia.
March 01, 2005
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A critical review of "managing brand experience: the Market Conta...
March 01, 2005
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Managing brand experience: the Market Contact Audit[TM].
March 01, 2005
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A vision of media planning in 2010.
March 01, 2005
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Why look into media planning?(Editorial)
March 01, 2005
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Information source usage and purchase satisfaction: implications for p...
March 01, 2005
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Perceptions of handbills as a promotional medium: an exploratory study...
March 01, 2005
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A managerial investigation into the product placement industry.
March 01, 2005
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Getting ready for the next generation of marketing communications.
March 01, 2005
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Impact of gender differences on the evaluation of promotional emails.
December 01, 2004
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The waste in advertising is the part that works.
December 01, 2004
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The relationship between interactive functions and website ranking.
December 01, 2004
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Will internet users pay for online content?
December 01, 2004
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Viral marketing or electronic word-of-mouth advertising: examining con...
December 01, 2004
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Decay effects in online advertising: quantifying the impact of time si...
December 01, 2004
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Internet and magazine advertising: integrated partnerships or not?
December 01, 2004
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To our readers and supporters from the new co-editor.(Editorial)(Edito...
December 01, 2004
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Quantifying the ripple: word-of-mouth and advertising effectiveness.
September 01, 2004
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The NASCAR phenomenon: auto racing sponsorships and shareholder wealth...
September 01, 2004
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Advertising as public diplomacy: attitude change among international a...
September 01, 2004
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To our readers and supporters from the new editor.(Advertising Researc...
September 01, 2004
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Using consumer attitudes to value brands: evaluation of the financial ...
September 01, 2004
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Brand logic: a business case for communications.(from CoreBrand)
September 01, 2004
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Measuring marketing effectiveness and value: the Unisys Marketing Dash...
September 01, 2004
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How the pursuit of ROMI is changing marketing management.(Return on Ma...
September 01, 2004
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