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Advocacy advertising and the boundaries of commercial speech.
June 22, 1989
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Subliminal stimulation: some new data and interpretation.
June 22, 1989
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Two-sided versus one-sided celebrity endorsements: the impact on adver...
March 22, 1989
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Scheduling network television programs: a heuristic audience flow appr...
March 22, 1989
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Advertising self-regulation: true purpose and limits.
March 22, 1989
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Manipulating message involvement in advertising research.
March 22, 1989
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Humor in U.S. versus U.K. TV commercials: a comparison.
March 22, 1989
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On the nature of physicians' opposition to advertising.
January 01, 1989
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The durability of informational signals and the content of advertising...
January 01, 1989
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Hispanics and blacks in television commercials.
January 01, 1989
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The dimensionality of beliefs toward advertising in general.
January 01, 1989
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Typology of main message strategies for television commercials.
January 01, 1989
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