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Mental imagery and sound effects in radio commercials.
December 01, 1992
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Speculations on the future of advertising research.
September 01, 1992
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Attitude toward the ad and brand choice.
September 01, 1992
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Context effects on recall and recognition of magazine advertisements.
September 01, 1992
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Feature advertising: policies and attitudes in print media.
September 01, 1992
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Ethical judgments about wartime ads depicting combat.
September 01, 1992
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The American Academy of Advertising: the early years.
September 01, 1992
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Comment on "Speculations on the Future of Advertising Research." (resp...
September 01, 1992
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Discrimination vs. avoidance: "zipping" of television commercials.
June 01, 1992
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The effects of preference heterogeneity and source characteristics on ...
June 01, 1992
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Depth versus breadth strategies for global brand image management.
June 01, 1992
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The adaptive information processing hypothesis: accounting for the V-s...
June 01, 1992
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Evidence for predicting the effectiveness of value-expressive versus u...
June 01, 1992
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Modality congruence, multiple resource theory and intermedia broadcast...
June 01, 1992
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Some observations and thoughts on the founding and early years of the ...
June 01, 1992
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Viewer preference segmentation and viewing choice models for network t...
March 01, 1992
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Message framing and the interrelationships among ad-based feelings, af...
March 01, 1992
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Consequences of an unpleasant experience with music: a second-order ne...
March 01, 1992
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Separate, but not equal: racial segmentation in cigarette advertising.
March 01, 1992
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Decision support for media selection using the analytic hierarchy proc...
March 01, 1992
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The Journal of Advertising: a twenty year appraisal.
December 01, 1991
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The effects of visual and verbal advertising information on consumers'...
December 01, 1991
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Controlling sex and decency in advertising around the world.
December 01, 1991
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Cognitive age: a useful concept for advertising?
December 01, 1991
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Multiple resource theory and consumer processing of broadcast advertis...
September 01, 1991
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Value-expressive versus utilitarian advertising appeals: when and why ...
September 01, 1991
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Corporate advertising in America: a review of published studies on use...
September 01, 1991
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An exploratory study of television advertising practices: do profitabi...
September 01, 1991
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Who talks advertising? Literary theory and narrative "point of view."
September 01, 1991
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Designing effective promotional games: opportunities and problems.
September 01, 1991
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Television commercial evaluation in the context of program induced moo...
June 01, 1991
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Understanding cross-cultural student perceptions of advertising in gen...
June 01, 1991
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The moderating effects of ad message involvement: a reassessment.
June 01, 1991
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The changing attitudes of CPAs toward advertising. (certified public a...
June 01, 1991
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Negative advertising: the malicious strain of comparative advertising.
June 01, 1991
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Information processing differences among broadcast media: review and s...
June 01, 1991
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Advocacy advertising, the First Amendment, and competitive advantage: ...
June 01, 1991
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The role of consumer involvement in determining cognitive response to ...
January 01, 1991
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Rethinking the role of television advertising during health crises: a ...
January 01, 1991
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Comparative advertising effectiveness: the role of involvement and sou...
January 01, 1991
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Effects of disturbing televised events on the acquisition of informati...
January 01, 1991
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The effects of actors' race in commercial advertising: review and exte...
January 01, 1991
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Advocacy groups and television advertisers.
January 01, 1991
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Delayed recall of copytest responses: the temporal stability of listed...
September 22, 1990
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Self-regulation and television advertising.
September 22, 1990
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A framework for conceptualizing and measuring the involvement construc...
September 22, 1990
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Female nudity, arousal, and ad response: an experimental investigation...
September 22, 1990
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The impact of comparative advertising on levels of message involvement...
September 22, 1990
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Does retrospective thought measurement influence subsequent measures o...
June 22, 1990
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Other-speak: classical allegory and contemporary advertising.
June 22, 1990
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Mothers' communication orientation and consumer-socialization tendenci...
June 22, 1990
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Construction and validation of a scale to measure celebrity endorsers'...
June 22, 1990
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Characteristics of the opinion leader: a new dimension.
June 22, 1990
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An exploratory investigation into the nature of offensive television a...
June 22, 1990
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The differential effects of within-brand and between-brand processing ...
March 22, 1990
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The verbal content of TV advertising and its circulation in everyday l...
March 22, 1990
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An information content comparison of magazine ads across a response co...
March 22, 1990
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Cognitive and affective priming effects of the context for print adver...
March 22, 1990
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Cultural themes in Brazilian and U.S. auto ads: a cross-cultural compa...
March 22, 1990
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John B. Watson at J. Walter Thompson: the legitimation of "science" in...
March 22, 1990
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Advertising expenditures by professionals: an exploratory investigatio...
January 01, 1990
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Source expertise, time of source identification, and involvement in pe...
January 01, 1990
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In the pages of Ms.: sex role portrayals of women in advertising. (Ms....
January 01, 1990
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Publication productivity in the three leading US advertising journals:...
January 01, 1990
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An investigation into the 'match-up' hypothesis in celebrity advertisi...
January 01, 1990
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The effects of sexual and non-sexual advertising appeals and informati...
January 01, 1990
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An examination of three multidimensional profiles for assessing consum...
September 22, 1989
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An exploration of voter responses to political advertisements.
September 22, 1989
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Self-regulation and magazine advertising.
September 22, 1989
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Misleading characteristics of implied-superiority claims.
September 22, 1989
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Zipped commercials: are they effective? (the electronic avoidance of c...
September 22, 1989
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Role-based models of advertising creation and production.
September 22, 1989
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The elderly audience: correlates of television orientation.
June 22, 1989
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Executional factors and advertising effectiveness: a replication.
June 22, 1989
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The accuracy of diary measures of car radio audiences: an initial asse...
June 22, 1989
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