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The baby is sick/the baby is well: A test of environmental communicati...
June 22, 1995
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Green advertising and the reluctant consumer.(Special Issue on Green A...
June 22, 1995
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Agency review of environmental marketing claims: case-by-case decompos...
June 22, 1995
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Buyer Characteristics of the Green Consumer and Their Implications for...
June 22, 1995
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Visual attention to programming and commercials: the use of in-home ob...
March 22, 1995
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To be and not to be: lifestyle imagery, reference groups, and the clus...
March 22, 1995
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The advertising exposure effect of free standing inserts.
March 22, 1995
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Retail services advertising: the effects of appeal, medium, and servic...
March 22, 1995
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The combined influence hypothesis: central and peripheral antecedents ...
March 22, 1995
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Gender differences in information processing strategies: an empirical ...
March 22, 1995
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A Content Analysis of Animation and Animated Spokes-Characters in Tele...
December 01, 1994
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Advertising to Investors: The Effect of Financial-Relations Advertisin...
December 01, 1994
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Beyond Advertising and Publicity: Hybrid Messages and Public Policy Is...
December 01, 1994
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Awareness of Sponsorship and Corporate Image: An Empirical Investigati...
December 01, 1994
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The Personal Involvement Inventory: Reduction, Revision, and Applicati...
December 01, 1994
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Crisis in Advertising?
December 01, 1994
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The death of advertising. (Notes and Comments)
December 01, 1994
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Advertising ethics: emerging methods and trends. (Special Issue on Eth...
September 01, 1994
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Research on advertising ethics: past, present, and future. (Special Is...
September 01, 1994
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The narrative paradigm as a perspective for improving ethical evaluati...
September 01, 1994
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Ethics in advertising: ideological correlates of consumer perceptions....
September 01, 1994
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Sexuality and ethics in advertising: a research agenda and policy guid...
September 01, 1994
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Ethical judgments of sexual appeals in print advertising. (Special Iss...
September 01, 1994
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Ethical advertising research standards: three case studies. (Special I...
September 01, 1994
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Ethical judgments of political television commercials as predictors of...
September 01, 1994
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The use of figures of speech in print ad headlines.
June 01, 1994
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The prisoners's dilemma and the role of information in setting adverti...
June 01, 1994
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Beauty before the eyes of beholders: the cultural encoding of beauty t...
June 01, 1994
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Increasing cognitive response sensitivity.
June 01, 1994
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Comparative and noncomparative advertising: attitudinal effects under ...
June 01, 1994
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A revised communication model for advertising: multiple dimensions of ...
June 01, 1994
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Dependency Theory and the effects of advertising by foreign-based mult...
March 01, 1994
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Facets of country of origin image: an empirical assessment. (Special I...
March 01, 1994
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Changing media consumption in a new home: acculturation patterns among...
March 01, 1994
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Testing the cross-national applicability of U.S. and Russian advertisi...
March 01, 1994
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Western concepts, Russian perspectives: meanings of advertising in the...
March 01, 1994
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Images of freedom and equality: a values analysis of Hungarian politic...
March 01, 1994
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The sense of "nonsense": Japanese TV advertising. (Special Issue on In...
March 01, 1994
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Pollay's pertinent and impertinent opinions: "good" versus "bad" resea...
March 01, 1994
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International Advertising: A Research Agenda.(Statistical Data Include...
March 01, 1994
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Early Days of International Advertising Education in the U.S.
March 01, 1994
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Mirror, mirror: some postmodern reflections on global advertising.
December 01, 1993
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Consumption imagery in music television: a bi-cultural perspective.
December 01, 1993
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Imaging and analyzing in response to new product advertising. (include...
December 01, 1993
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Focal and emotional integration: constructs, measures, and preliminary...
December 01, 1993
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Negative political advertising and voting intent: the role of involvem...
December 01, 1993
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The role of personal values and demographics in predicting television ...
December 01, 1993
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Where should articles on the link between tobacco advertising and cons...
December 01, 1993
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Smoke-filled rooms and research: a response to Jean J. Boddewyn's comm...
December 01, 1993
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Pertinent research and impertinent opinions: our contributions to the ...
December 01, 1993
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Comprehension and perceived believability of seals of approval informa...
September 01, 1993
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Advertising clearance practices of radio stations: a model of advertis...
September 01, 1993
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A content analysis of environmental advertising claims: a matrix metho...
September 01, 1993
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On the need for relative measures when assessing comparative advertisi...
September 01, 1993
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The relationship between experimental manipulations and tests of theor...
September 01, 1993
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Understanding the economic factors affecting help-wanted advertising.
September 01, 1993
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Pretesting TV commercials: methods, measures, and changing agency role...
September 01, 1993
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Content analysis of German and Japanese advertising in print media fro...
June 01, 1993
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An examination of cognitive factors related to humorousness in televis...
June 01, 1993
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The ethical framework of advertising and marketing research practition...
June 01, 1993
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The operation of visual imagery as a mediator of advertising effects.
June 01, 1993
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Structural characteristics of televised advertising disclosures: a com...
June 01, 1993
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Fear appeals in print advertising: an analysis of arousal and ad respo...
June 01, 1993
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A SAS MACRO for calculating intercoder agreement in content analysis. ...
June 01, 1993
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Contextual priming effects in print advertisements: the moderating rol...
March 01, 1993
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Processing and retrieval of inferences and descriptive advertising inf...
March 01, 1993
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Attention versus distraction: the interactive effect of program involv...
March 01, 1993
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Emotional feelings and evaluative dimensions of advertising: are they ...
March 01, 1993
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Setting the stage: collective selection in the stylistic context of co...
March 01, 1993
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Advertising pressures on newspapers: a survey.
December 01, 1992
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Historical and personal nostalgia in advertising text: the Fin de siec...
December 01, 1992
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The beauty match-up hypothesis: congruence between types of beauty and...
December 01, 1992
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The impact of humor in advertising: a review.
December 01, 1992
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Differences between American and British television advertising: expla...
December 01, 1992
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A comparison of print advertisements from the United States and France...
December 01, 1992
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