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Adolescents' attention to beer and cigarette print ads and associated ...
September 22, 1998
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Top-level agency creatives look at advertising creativity then and now...
June 22, 1998
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Context is key: the effect of program-induced mood on thoughts about t...
June 22, 1998
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Beefcake and cheesecake: insights for advertisers.
June 22, 1998
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Publication productivity in the three leading U.S. advertising journal...
June 22, 1998
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Advertising sex-typed services: the effects of sex, service type, and ...
June 22, 1998
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Effects of metaphors on children's comprehension and perception of pri...
June 22, 1998
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Managing the brand in a corporate advertising environment: a decision-...
June 22, 1998
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A cross-country investigation of recall of and attitude toward compara...
June 22, 1998
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An international review of sponsorship research.
March 22, 1998
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The persistence of classically conditioned brand attitudes.
March 22, 1998
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A model of product discourse: linking consumer practice to cultural te...
March 22, 1998
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A prophet of modern advertising: Germany's Karl Knies.
March 22, 1998
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Endorsers in advertising: the case of negative celebrity information.
March 22, 1998
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Gender stereotypes in advertising on children's television in the 1990...
March 22, 1998
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Exploring life themes and myths in alcohol advertisements through a me...
March 22, 1998
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Gender role portrayals in Japanese advertising: a magazine content ana...
March 22, 1998
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Does television viewership play a role in the perception of quality of...
March 22, 1998
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Social criticism of advertising: on the role of literary theory and th...
March 22, 1998
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Advertising intimacy: relationship marketing and the services consumer...
December 22, 1997
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Services advertising: an overview and summary of research, 1980-1995.
December 22, 1997
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A comparison of advertising content: business to business versus consu...
December 22, 1997
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Communicating experiences: a narrative approach to creating service br...
December 22, 1997
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Disruption.~(book reviews)
December 22, 1997
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The Great American Blowup: Puffery In Advertising and Selling.~(book r...
December 22, 1997
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Assessing the use and impact of humor on advertising effectiveness: a ...
September 22, 1997
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Effects of print ad pictures and copy containing instructions to imagi...
September 22, 1997
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There are threats and (maybe) fear-caused arousal: theory and confusio...
September 22, 1997
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Predictors of advertising avoidance in print and broadcast media.
September 22, 1997
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Advertising repetition as a signal of quality: if it's advertised so m...
September 22, 1997
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Fine print in television advertising: views from the top.
September 22, 1997
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Large-agency media specialists' opinions on newspaper advertising for ...
June 22, 1997
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Stuck in the model trap: the effects of beautiful models in ads on fem...
June 22, 1997
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A content analysis of guilt appeals in popular magazine advertisements...
June 22, 1997
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Asian-Americans: television advertising and the "model minority" stere...
June 22, 1997
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Advertising and product liability litigation.
June 22, 1997
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Thinking into it: consumer interpretation of complex advertising image...
June 22, 1997
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The impact of information level on the effectiveness of U.S. and Korea...
March 22, 1997
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The effects of negative comparative political advertising on candidate...
March 22, 1997
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Does advertising clutter have diminishing and negative returns?
March 22, 1997
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Why media matter: toward a richer understanding on consumers' relation...
March 22, 1997
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Consumer eye movement patterns on yellow pages advertising.
March 22, 1997
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Man to man: a content analysis of sole-male images in male-audience ma...
December 22, 1996
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Audience accumulation by television daypart allocation based on househ...
December 22, 1996
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Adolescent processing of social and physical threat communications.
December 22, 1996
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Business advertising appeals as a mirror of cultural dimensions: a stu...
December 22, 1996
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Modelling television viewing patterns.
December 22, 1996
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Is value associated with initiating new advertising agency-client rela...
September 22, 1996
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Tangibility in services advertising: an investigation of verbal versus...
September 22, 1996
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Matching advertising appeals to culture: the influence of products' us...
September 22, 1996
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Assessing the media habits and needs of the mobility-disabled consumer...
September 22, 1996
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Textual analysis in advertising research: construction and deconstruct...
September 22, 1996
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The information content of advertising: a meta-analysis.
June 22, 1996
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Exploring the construct of organization as source: consumers' understa...
June 22, 1996
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Affect intensity and the consumers' attitude toward high impact emotio...
June 22, 1996
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Music and lyrics in commercials: a cross-cultural comparison between c...
June 22, 1996
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Increasing brand name recall in print advertising among Asian consumer...
June 22, 1996
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How French advertising professionals develop creative strategy.
March 22, 1996
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Responses to humorous advertising: the moderating effect of need for c...
March 22, 1996
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Something old, something new: exploring the interaction between ritual...
March 22, 1996
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The value of competition among agencies in developing ad campaigns: re...
March 22, 1996
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Creating the contrast: the influence of silence and background music o...
December 22, 1995
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Television programming and its influence on viewers' perceptions of co...
December 22, 1995
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Ad size as an indicator of perceived advertising costs and effort: the...
December 22, 1995
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Young children's perceptions of cigarette brand advertising symbols: a...
December 22, 1995
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Effects of global market conditions on brand image customization and b...
December 22, 1995
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How journal editors view replication research.
December 22, 1995
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How magazine articles portrayed advertising from 1900 to 1940.
September 22, 1995
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Does TV advertising really affect sales? The role of measures, models,...
September 22, 1995
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Enhancing the efficacy of split thirty-second television commercials: ...
September 22, 1995
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Brand equity, brand preference, and purchase intent.
September 22, 1995
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Standardized multinational advertising: the influencing factors. (incl...
September 22, 1995
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Opportunities for involvement research: a scale-development approach.(...
September 22, 1995
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Green advertising: salvation or oxymoron?(Special Issue on Green Adver...
June 22, 1995
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Green or non-green? Does type of appeal matter when advertising a gree...
June 22, 1995
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