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What's funny and what's not: the moderating role of cultural orientati...
June 22, 2008
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The role of ad likability in predicting an ad's campaign performance.(...
June 22, 2008
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Antecedents of true brand loyalty.(Table)(Report)
June 22, 2008
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From the editor.
June 22, 2008
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The effect of cigarette advertising bans on consumption: a meta-analys...
June 22, 2008
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Openness in metaphorical and straightforward advertisements: appreciat...
June 22, 2008
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Advertising repetition and placement issues in on-line environments.(R...
June 22, 2008
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Advertising consumer culture in 1930s Shanghai: globalization and Loca...
June 22, 2008
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Consumer responses toward sexual and nonsexual appeals: the influence ...
June 22, 2008
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Effects of susceptibility to normative influence and type of testimoni...
March 22, 2008
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Goal orientation and comparative valence in persuasion.(Report)
March 22, 2008
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Evaluation of Internet advertising research: a bibliometric analysis o...
March 22, 2008
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The Hidden Persuaders: then and now.(Report)
March 22, 2008
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Projecting authenticity through advertising: consumer judgments of adv...
March 22, 2008
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The pursuit of self-regulatory goals: how counterfactual thinking infl...
March 22, 2008
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Salient effects of publicity in advertised brand recall and recognitio...
March 22, 2008
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Airport advertising effectiveness: an exploratory field study.(Case st...
March 22, 2008
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When product placement goes wrong: the effects of program liking and p...
March 22, 2008
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Responsibility and brand advertising in the alcoholic beverage market:...
March 22, 2008
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How the digital video recorder (DVR) changes traditional television ad...
March 22, 2008
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Cause-related marketing (CRM): the influence of donation proximity and...
December 22, 2007
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The effects of dual-task processing on consumers' responses to high- a...
December 22, 2007
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Exploring the dimensions of proactivity within advertising agency-clie...
December 22, 2007
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I spy a sponsor: the effects of sponsorship level, prominence, related...
December 22, 2007
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Effects of product placement in on-line games on brand memory: a persp...
December 22, 2007
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The effects of advertising and brand value on future operating and mar...
December 22, 2007
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Psychometric properties of the Schlinger Viewer Response Profile (VRP)...
December 22, 2007
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Psychophysiological and memory effects of negative political ads: aver...
December 22, 2007
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An exploratory investigation of consumers' perceptions of wireless adv...
December 22, 2007
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Harlow Gale and the origins of the psychology of advertising.
December 22, 2007
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From the editor.(Editorial)
December 22, 2007
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A data-overlay approach to synthesizing single-source data.(Report)
December 22, 2007
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From the editor.(Editorial)
December 22, 2007
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Understanding the impact of direct-to-consumer (DTC) pharmaceutical ad...
September 22, 2007
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Presumed influence of direct-to-consumer (DTC) prescription drug adver...
September 22, 2007
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From the editor.(Editorial)
September 22, 2007
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The effects of media context experiences on advertising effectiveness....
September 22, 2007
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1900-2000 in review: the shifting role and face of animals in print ad...
September 22, 2007
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Vigilante marketing and consumer-created communications.(Report)
September 22, 2007
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Determinants of brand advertising efficiency: evidence from the German...
September 22, 2007
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Diagnostic advertising content and individual differences: testing a r...
September 22, 2007
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Investigating the simultaneous presentation of advertising and televis...
September 22, 2007
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Identification effects on advertising response: the moderating role of...
September 22, 2007
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The moderating effects of expectation on the patterns of the interacti...
September 22, 2007
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Focus on research: direct-to-consumer (DTC) advertising.
September 22, 2007
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Direct-to-consumer (DTC) branded drug web sites: risk presentation and...
September 22, 2007
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Presumed influence of direct-to-consumer (DTC) prescription drug adver...
September 22, 2007
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Understanding the impact of direct-to-consumer (DTC) pharmaceutical ad...
September 22, 2007
|
Direct-to-consumer (DTC) branded drug web sites: risk presentation and...
September 22, 2007
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Focus on research: direct-to-consumer (DTC) advertising.
September 22, 2007
|
The moderating effects of expectation on the patterns of the interacti...
September 22, 2007
|
Identification effects on advertising response: the moderating role of...
September 22, 2007
|
Investigating the simultaneous presentation of advertising and televis...
September 22, 2007
|
Diagnostic advertising content and individual differences: testing a r...
September 22, 2007
|
Determinants of brand advertising efficiency: evidence from the German...
September 22, 2007
|
Vigilante marketing and consumer-created communications.(Report)
September 22, 2007
|
1900-2000 in review: the shifting role and face of animals in print ad...
September 22, 2007
|
The effects of media context experiences on advertising effectiveness....
September 22, 2007
|
From the editor.(Editorial)
September 22, 2007
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The use of humor to mask deceptive advertising: it's no laughing matte...
June 22, 2007
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The effects of playing an advergame on young children's perceptions, p...
June 22, 2007
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Commercial media literacy: what does it do, to whom--and does it matte...
June 22, 2007
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Advertiser pressure on daily newspapers: a survey of advertising sales...
June 22, 2007
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A market-oriented approach to responsibly managing information privacy...
June 22, 2007
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A multiple stakeholder perspective on responsibility in advertising.
June 22, 2007
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Modeling persuasion in social advertising: a study of responsible thin...
June 22, 2007
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Truths, half-truths, and deception: perceived social responsibility an...
June 22, 2007
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The effects of warning-label placement in print ads: a social contract...
June 22, 2007
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Consumer responses to corporate social responsibility (CSR) initiative...
June 22, 2007
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Understanding the role of idiosyncratic thinking in brand attitude for...
March 22, 2007
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The relative effectiveness of comparative and noncomparative advertisi...
March 22, 2007
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The influence of humor strength and humor-message relatedness on ad me...
March 22, 2007
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Comparing the application of integrated marketing communication (IMC) ...
March 22, 2007
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Contextual priming and applicability: implications for ad attitude and...
March 22, 2007
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Simply captivating: understanding consumers' attitudes toward the cine...
March 22, 2007
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