Articles |
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Commercial dopes.(Editorial)(The Yellow Jersey Companion to the Tour d...
January 01, 2008
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Strategic fit in international sponsorship--the case of the Olympic Ga...
January 01, 2008
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Action sports participation: consumer motivation.(RESEARCH PAPER: Peer...
January 01, 2008
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The chips are in: enhancing sports through RFID technology.(CASE STUDY...
January 01, 2008
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Interview with Nicky Grist: former World Rally Championship co-driver....
January 01, 2008
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The effects of sport involvement, sponsor awareness and corporate imag...
January 01, 2008
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An examination of the impact of player transgressions on sponsorship b...
January 01, 2008
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Drinking the profits.(Opinion)
January 01, 2008
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Super Bowl: a case study of buzz marketing.(CASE STUDY: Peer reviewed)...
October 01, 2007
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Why academics want to join the club.(Editorial)
October 01, 2007
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The case study method: a powerful teaching tool in sports marketing ed...
October 01, 2007
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Committing regicide: rebranding the Football Kingz.(CASE STUDY: Peer r...
October 01, 2007
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Global success in sport: the effective marketing and branding of the U...
October 01, 2007
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Selling the five rings: the International Olympic Committee and the ri...
October 01, 2007
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Is sport becoming too commercialised? The Houston Astros' public relat...
October 01, 2007
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Going global: the NBA sets its sights on Africa.(CASE STUDY: Peer revi...
October 01, 2007
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Effects of celebrity athlete endorsement on attitude towards the produ...
July 01, 2007
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Tribalism: definition, identification and relevance to the marketing o...
July 01, 2007
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Is sponsorship still sponsorship?(Editorial)
July 01, 2007
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The soccer club-sponsor relationship: identifying the critical variabl...
July 01, 2007
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Investigating the moderating role of fit on sports sponsorship and bra...
July 01, 2007
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The soccer club-sponsor relationship: identifying the critical variabl...
July 01, 2007
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Effects of celebrity athlete endorsement on attitude towards the produ...
July 01, 2007
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Investigating the moderating role of fit on sports sponsorship and bra...
July 01, 2007
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Tribalism: definition, identification and relevance to the marketing o...
July 01, 2007
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Introduction.
April 01, 2007
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Ethnic identification, acculturation and sports identification of Lati...
April 01, 2007
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Economic impact of support in Spanish professional football.(RESEARCH ...
April 01, 2007
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Interview with Inaki Urdangarin, former President, Noos Institute, for...
April 01, 2007
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A multilevel model analysis of professional soccer attendance in Chile...
April 01, 2007
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Spanish success and its influence on sports marketing.(Editorial)
April 01, 2007
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The proto-image of Real Madrid: implications for marketing and managem...
April 01, 2007
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace.(Book rev...
April 01, 2007
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Global marketing and no-name sponsorship: interview with Michael Payne...
January 01, 2007
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Heroes in sport: assessing celebrity endorser effectiveness.(RESEARCH ...
January 01, 2007
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Market segmentation in the K-League: an analysis of spectators of the ...
January 01, 2007
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Meaning transfer in sports news and sponsorship: promoting Canadian Ol...
January 01, 2007
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In-stadium sponsorship evaluation of a mega-sponsee: the 2004 Grey Cup...
January 01, 2007
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Great brand stories: Arsenal winning together: the story of the Arsena...
January 01, 2007
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Promoting and celebrating sports marketing diversity.(Editorial)(Edito...
January 01, 2007
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Considering entertainment-games websites in sports marketing: the case...
October 01, 2006
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Forecasting the importance of media technology in sport: the case of t...
October 01, 2006
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Analysing the effects of advertising type and antecedents on attitude ...
October 01, 2006
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Moneyball as a supervening necessity for the adoption of player tracki...
October 01, 2006
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An exploration of motives in sport video gaming.
October 01, 2006
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Willingness to pay for soccer reports on the internet.
October 01, 2006
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Football, sports rights, marketing and journalism.(Interview)
October 01, 2006
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Technology and the future of sport.(Editorial)
October 01, 2006
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Broadcasting, technology and the media.
October 01, 2006
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Grown in stature, larger in size.(Editorial)(Editorial)
July 01, 2006
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Sporting passion and marketing rigour underpin our fragile traditions....
July 01, 2006
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Season-ticket holder satisfaction and sponsor-related behaviour: evide...
July 01, 2006
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An empirical analysis of gender differences in sports attendance motiv...
July 01, 2006
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Sports Marketing: Melissa Johnson Morgan & Jane Summers.(Book review)
July 01, 2006
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Events.(Calendar)
July 01, 2006
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Investigating motivation, attitudinal loyalty and attendance behaviour...
July 01, 2006
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Interview with Peter Abraam, CEO Victorian Major Events Company.(Inter...
July 01, 2006
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The use of celebrity athletes as endorsers: views of the New Zealand g...
July 01, 2006
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The effect of perceived image fit on brand awareness: 2002 Korea-Japan...
May 01, 2006
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An evaluation of the sponsorship of Euro 2004.(RESEARCH PAPER: Peer re...
May 01, 2006
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Globalisation and sports branding: The case of Manchester United.(CASE...
May 01, 2006
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Toronto Maple Leafs vs Football Club Barcelona: how two legendary spor...
May 01, 2006
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The launch of new brands by professional soccer teams: The case of U.S...
May 01, 2006
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Marketing et football: une perspective internationale.(Book review)
May 01, 2006
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Soccer marketing and the irrational consumption of sport.(Editorial)
May 01, 2006
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Interview with Francois Ponthieu, President, Direction Nationale du Co...
May 01, 2006
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Distinguishing between short-term and long-term commitment in football...
May 01, 2006
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New directions for marketing in football.(marketing)
May 01, 2006
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The impact of the national sports lottery and the FIFA World Cup on at...
May 01, 2006
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Events.(calendar)(Calendar)
May 01, 2006
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Dispelling sports marketing myths.(Editorial)
January 01, 2006
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Interview with Fraser Holland, Sponsorship and Marketing Manager, New ...
January 01, 2006
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Scheduling promotional events in Major League Baseball: examining team...
January 01, 2006
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Exploring the usefulness of a consumer activity index in the sponsorsh...
January 01, 2006
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Sources of information for purchasing golf clubs: personal and non-per...
January 01, 2006
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