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Brand Packaging
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Catering to consumer values: what do you really know about your custom...
October 01, 2005
At point-of-purchase, can your packaging compete?(Brief Article)
October 01, 2005
Managing packaging workflow: a seminar in print for brand marketers.
October 01, 2005
Chili sales heat up thanks to consumer-focused packaging.
October 01, 2005
The home organization struggle: how package structure can deliver solu...
October 01, 2005
Kleenex holiday packaging shines: holographic and Fresnel-lens technol...
October 01, 2005
Brand rebirth: transformation through package redesign.
October 01, 2005
Dial-a-hot-sauce.(pump spray )(Brief Article)
September 01, 2005
Snack 'n seal ... 'n snack again.(food packaging)(Brief Article)
September 01, 2005
Domestic wine goes aseptic.(Three Thieves )(Brief Article)
September 01, 2005
Labatt introduces insulated beer can.(Cold One DuPont)(Brief Article)
September 01, 2005
Bike throws protective gear a curve.(MARKET-DRIVEN INNOVATIONS)(Brief ...
September 01, 2005
What's the secret to success? Learn from past mistakes!(MARKETING MISF...
September 01, 2005
Think like a 'regular' guy: it may have started with an appeal to the ...
September 01, 2005
100 years in the jar.(Lone Star jar)
September 01, 2005
Dairies use glass to make nostalgic, health-conscious appeals.
September 01, 2005
The future's so bright.(Proctor and Gamble )
September 01, 2005
Following up on developing trends.(Brief Article)
September 01, 2005
WebCenter: secure project and file management on any desktop anywhere ...
September 01, 2005
Managing packaging workflow: a seminar in print for brand marketers: P...
September 01, 2005
Dissolving tea spheres: revive a tired category.(OUTSIDE THE BOX)(Brie...
September 01, 2005
Take control with digital workflow systems: digital prepress technolog...
September 01, 2005
Savor the aroma in packaged food.(EMERGING TECHNOLOGY)
September 01, 2005
Food marketers are going 'PC': portion-control packaging is on the ris...
September 01, 2005
Organics made easy: convenience packaging broadens the audience potent...
September 01, 2005
Cargo cosmetics flexes its packaging creativity.(MARKET-DRIVEN INNOVAT...
September 01, 2005
International fare.
September 01, 2005
Patriotic packaging: the ins and outs of wrapping your brand in the fl...
July 01, 2005
Color simplifies the game aisle.(MARKET-DRIVEN INNOVATIONS)(Brief Arti...
May 01, 2005
The mainstreaming of design?
May 01, 2005
Energy drink packaging helps establish credibility in new markets.
April 01, 2005
What a difference a purpose makes.(MARKETING MISFIRES)(Bowl Bag)
March 01, 2005
Easy access container invites consumers to share.(Market-Driven Innova...
January 01, 2005
Food packaging makes the case for wellness.
January 01, 2005
A marriage of convenience: smart marketers offer innovative packaging ...
January 01, 2005
Ensuring brand integrity, fueling brand growth: Silgan Tech Center giv...
January 01, 2005
"With-it" packaging: "small" heads toward the big-time as line extensi...
January 01, 2005
What's fresh in fresh-cut produce packaging?(Emerging Technology)
January 01, 2005
Premium orange juice pitcher conveys quality and purity.(Outside The B...
January 01, 2005
Today's meal kits give ready-made meals a new twist.
January 01, 2005
Designing for the contradictory consumer: today's 'multi-modal', eclec...
January 01, 2005
The rise of the retort package: retort pouches, trays and cartons are ...
January 01, 2005
Innovation is great--when it works.(Marketing Misfires)(Packaging)
January 01, 2005
Package innovation to go: fueling our zero-to-60 lifestyle.(Innovating...
January 01, 2005
Get a grip: hand cream with a rubberized lid targets men.(Market-Drive...
January 01, 2005
Easy access container invites consumers to share.(Market-Driven Innova...
January 01, 2005
Automated unit simplifies shower cleaning duties.(Market-Driven Innova...
January 01, 2005
Kid appeal is "clear" in new flavored spring water pouch.(Market-Drive...
January 01, 2005
"Perfect" packaging proves form follows function.(Japan)(Brief Article...
January 01, 2005
"Point and shoot" dispenser is fun and functional.(United Kingdom)(Gil...
January 01, 2005
Following up on developing trends.(Brief Article)
January 01, 2005
Sleek pyramid-shaped tin reflects sophisticated tea culture.(Market-Dr...
November 01, 2004
New package to appeal tea drinkers.(Market-Driven Innovations)(Brief A...
November 01, 2004
Mobile Design Lab speeds package development: working with a vendor ca...
November 01, 2004
'Artic foxes and mallard ducks' which store-brand design works best? E...
November 01, 2004
Putting a good face on your package: characters on packaging help to p...
November 01, 2004
Injection-molded design energizes battery packaging.(Outside The Box)(...
November 01, 2004
Worlds apart: packaging distinctions for specialty vs. mass-retail bra...
November 01, 2004
Cosmetics brands evolve into diverse personalities: Eschewing the sole...
November 01, 2004
Kleenex[R] anti-viral: getting it right the second time: Kleenex's sec...
November 01, 2004
Moving package design concepts to reality better, smarter, faster; 'Ra...
November 01, 2004
Innovative package structures differentiate single-serve drinks: alumi...
November 01, 2004
Intelligent food packaging.(Emerging Technology)
November 01, 2004
The battle for hearts and minds.(Brief Article)
November 01, 2004
Sleek pyramid-shaped tin reflects sophisticated tea culture.(Market-Dr...
November 01, 2004
RFID, chips set to make big waves on consumer packaged goods: at the i...
November 01, 2004
Tactile carton invites consumers to dip in.(Netherlands)(Brief Article...
September 01, 2004
Clear secondary package 'floats' skin moisturizer.(China)(Brief Articl...
September 01, 2004
Achieving 'touchability.' How the structure, material and function of ...
September 01, 2004
A strong logo = an identifiable brand: research shows consumers associ...
September 01, 2004
Dual-chamber bottle pours memorable hot chocolate drink.(Outside The B...
September 01, 2004
Pet foods aim to keep 'fido' fit: packaging for natural and fortified ...
September 01, 2004
Labels spin 'low-carb' confusion: responsible for informing, labels of...
September 01, 2004
'See me, smell me, touch me': special effects add multi-sensory allure...
September 01, 2004
Turning 'chopped liver' into spicy stew: Vietti Foods outflanks big na...
September 01, 2004
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