Articles |
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Lead Generation Site Redesign: How to Get More Big Company Execs to Ca...
February 09, 2005
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How to Improve Direct Mail Responses by Surveying Prospects Before You...
January 27, 2005
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How to Convert Your CEO to a Landing Page Testing Fan.(chief executive...
January 20, 2005
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How to End Sales Lead Neglect & Make Sure Every Single Lead is Followe...
January 05, 2005
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RESEARCH DATA: How B-to-B Buyers Use Search (Google Surprise, Plus 28 ...
November 03, 2004
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East Coast Lead Generation Summit Wrap-Up: Why You Should Never Classi...
October 20, 2004
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SPECIAL: Top 10 B-to-B Lead Generation Marketing Mistakes.(Brief Artic...
September 15, 2004
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How to Test (and Reliably Measure) Radio Campaigns to Reach Small Busi...
September 01, 2004
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How GoToMyPC Tested Landing Pages to Raise Conversion Rates by 400% (U...
August 25, 2004
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Create-Your-Own-Brochure Program Lures High-Quality Leads (Idea Worth ...
August 11, 2004
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How to Gain Thousands of Small Business Clients Without Overspending o...
July 07, 2004
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How Can You Turn Web Site Metrics Data Into Truly Useful Info? Avaya T...
June 24, 2004
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How Can You Turn Web Site Metrics Data Into Truly Useful Info? Avaya T...
June 24, 2004
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How Can You Turn Web Site Metrics Data Into Truly Useful Info? Avaya T...
June 24, 2004
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Software Company President's Blog Proves a Publicity & Search Optimiza...
June 16, 2004
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How to Combine Lead Generation, Search Engine Optimization, and PR in ...
June 10, 2004
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How to Turn Your White Paper Promo Into a One-two Punch to Generate Be...
June 02, 2004
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How Primavera Turned Boring Brand Ads to Must-Respond Lead Gen Campaig...
May 26, 2004
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Using Consumers to Influence B-to-B Buyers: How James Hardie Sells 1.8...
May 19, 2004
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Four Basic Tactics Behind Office Depot Online Success: $3.1 Billion Ex...
May 17, 2004
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Loyalty Marketing to Independent Sales Reps -- How to Convince Them to...
May 13, 2004
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IT Marketing Survey Results: 2004 Response Rate & Budgeting Data Inclu...
May 05, 2004
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20-Year Veteran B-to-B Copywriter Robert Bly Reveals How to Land Clien...
April 28, 2004
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How Pitney Bowes Targeted C-Level Execs in its Successful Re-branding ...
April 21, 2004
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How to Use a Back-stage Blog & Virtual Community Networking to Maximiz...
April 14, 2004
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5 Best Practices to Create a High-impact Sales Lead Generation Web Sit...
April 07, 2004
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Interactive Registration Form Gets 300% More Completions Than Regular ...
March 31, 2004
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How to Get 1,000s of Prospects to Fill Out a Survey (& What to Do With...
March 24, 2004
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Results Data & Useful Ideas from Fairchild Semiconductor's Seminar and...
March 10, 2004
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How to Build Buzz at a Massive Trade Show on a Limited Budget: Operati...
March 03, 2004
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How to Maximize Business-to-Business Email Newsletter Results: Useful ...
February 25, 2004
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How to Twist the Sales Department's Arm to Feed Info to Your Marketing...
February 18, 2004
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Adding Audio to Your Business Web Site - Helps Sales Reps Maximize In-...
February 10, 2004
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How to Convert More of Your Tentative Prospects with Highly Targeted, ...
February 04, 2004
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Forrester Tests Multi-part DM Campaign and Google AdWords to Promote C...
January 27, 2004
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Palo Alto Software Raises its Sales Conversion Rates from 1.01 to 2.39...
January 20, 2004
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How to Turn a Popular Viral Campaign into a Sales Lead Generation Mach...
January 13, 2004
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Using Teleseminars to Impress Sales Leads (Cheaper and Easier to Produ...
January 06, 2004
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Business Holiday Card Tactics to Update Your Prospect Database and Del...
December 16, 2003
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How to Keep Revenues from Plummeting After Renaming Your Company -- Ha...
December 09, 2003
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B-to-B Direct Mail Campaign Gets 7.5% Response.(Business to Business)
December 02, 2003
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How to Boost Your Trade Show Booth Impact With a Clever Pre-show Maili...
November 25, 2003
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Proof: Targeting Landing Pages by Keyword Improves Paid Search Convers...
November 18, 2003
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How to Educate Your Sales Prospects by Launching an Online University ...
November 11, 2003
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When a Failing Company Hires You as Chief Marketing Officer -- Inspira...
October 29, 2003
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Business Marketer Tests Sending Email Campaign with 800-Phone Number i...
October 21, 2003
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Shell Oil Tests Email to Influence Distributors, Truckers & Farmers: U...
October 14, 2003
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How to Get Your Press Release Picked up by Google News.
October 07, 2003
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HP Tests Personalized Web Landing Pages for Email and Direct Mail Camp...
September 30, 2003
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HP Tests Personalized Web Landing Pages for Email and Direct Mail Camp...
September 30, 2003
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Business Consultant Gets New Clients by Radically Revamping Her Newsle...
September 24, 2003
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Business Consultant Gets New Clients by Radically Revamping Her Newsle...
September 24, 2003
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How to Integrate Branding into a Lead Generation Campaign (Useful Crea...
September 17, 2003
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Why Didn't You Buy? Survey Helps Search Marketing Clicks, Trials & Con...
September 09, 2003
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Rolls-Royce's Tradeshow Microsite Gets an Astonishing 25 Pageviews per...
August 26, 2003
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Two-Step Landing Page Gets More Leads Than Single-Page -- Involve Pros...
August 19, 2003
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3-Step Email Campaign Generates More Highly Qualified Sales Leads (Sam...
August 12, 2003
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Cool Talking Head vs Standard Flash Intro: Xerox's Surprising Landing ...
August 05, 2003
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Co-op Marketing Campaign Generates 4,258 High-quality Leads: Webcast v...
July 30, 2003
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How to Impress C-Level Executives with Guerilla Online Marketing (Incl...
July 22, 2003
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How to Get 100% of Hot Prospects to Download a White Paper: Trade Show...
July 15, 2003
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How to Use Site Chat to Generate Sales Leads: 4 Best Practices & Test ...
July 08, 2003
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How to Market by Offering Prospects Palm & Pocket PC Tools (Low Cost &...
June 25, 2003
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PR on a Low Budget: Combine 3 Tactics for Peak Impact.
June 17, 2003
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How Tweaking a Business Web Site's Design Can Increase the Sales Leads...
June 10, 2003
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Vary Email Creative by Region for Higher Response.
June 03, 2003
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Survey Results: If Your CEO Gave You $50,000, What Marketing Tactics W...
May 28, 2003
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Survey - 729 B2B Marketers Reveal 2003 Results & Plans: Email & PR are...
May 21, 2003
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How to Create a Series of Automated Follow-Up Emails to Convert Averag...
May 13, 2003
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Business eCommerce on a Tiny Marketing Budget: How Liquidation.com Flo...
May 06, 2003
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Trial vs White Paper Offer - Results + 5 Steps to Email Campaign Succe...
April 29, 2003
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How to Get Your Distributors to Double Sales by Marketing to Their Sal...
April 22, 2003
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Ask the Expert Feature Enthralls Business Execs Receiving Cincom's Pro...
April 15, 2003
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Manufacturer Tests Launching 3 Different Sites & PPC Ads to Improve Ci...
April 09, 2003
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How to Get Fortune 500 Clients to Evangelize with Press, Analysts & Sa...
April 01, 2003
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