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EDITORIAL: W&K's perfectionism will end in awards.(Wieden & Kennedy London)(Brief Article)(Editorial)

Campaign

| April 04, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

How ironic an ad for Honda that proclaims 'Isn't it nice when things just work' should need 606 takes to get right. Equally nice to predict Wieden & Kennedy London's quest for ...

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