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NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY.(advertising expenditures for October-December 2002; awareness ranking)(Brief Article)(Illustration)

Campaign

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Rank  Site           Agency/Media                       Adspend   Aware- 
                                                        Oct-Dec     ness 
                                                         pounds      (%) 
1     Orange         Mother/MPG                      17,646,000       81 
2     Freeserve      M&C Saatchi/Walker Media         5,014,000       78 
3=    Churchill      Elliott Borra Perlmutter/Carat   2,079,000       72 
3=    Cahoot         Euro RSCG Wnek Gosper/Carat      1,283,000       72 
5     Egg            Mother/MediaCom                    167,000       71 
6     Yahoo!         Euro RSCG Wnek Gosper/MG OMD     1,100,000       67 
7     Elephant       Inferno/TCS Media                  431,000       59 
8     Intelligent 
      Finance        The Union/BLM                    1,525,000       57 
9     Esure          In-house/MPG                     1,492,000       53 
10    Jamjar         ...
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