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Karmarama kicks off a second round of shlomping ads for Ikea.(Brief Article)
Karmarama is launching a new burst of television and press activity to support Ikea's 'shlomping' lifestyle positioning.
The campaign is the second phase of the furniture retailer's 'shlomping' drive, which was introduced by Karmarama as a term to describe sitting in an informal or relaxed way. It follows the characters Shlomp and Nosh, who continue to encourage the country to 'Live UnLtd'.
The campaign will target women of all ages with an interest in home furnishings.
The press activity will run as 'funsheets' - pull-out ads - in ten women's glossies from the beginning of April. Three titles - She, Company and Cosmopolitan - will feature a reusable 'shlomping' bookmark to draw attention to the page.
The funsheet offers readers information and images about ...
- DIRECT CHOICE: Ikea Live Unltd funsheet.(Brief Article)
- Magazine article from: Marketing June 13, 2002 700+ words
...their prime profile. What's great about them is the underlying 'big idea'. Live UnLtd could and should run and run. The cover and development of the Live UnLtd concept make you want to look further and when you do look inside it just gets...
- Ikea creates game of 'shlomping' idea.(Brief Article)
- Magazine article from: Revolution June 11, 2003 700+ words
...shlomping', the relaxed way to sit that is part of its Live Unltd initiative. The game, called 'shlomp-a-plompa', extends...Ikea's homepage (www.ikea. co.uk) or via Ikea's 'Live Unltd' web site. A character falls from the top of the window...
- Impact Litho prints Ikea insert.(Brief Article)
- Magazine article from: Print Week May 10, 2002 700+ words
...Impact Litho has furnished The Observer with an Ikea fold-out poster as part of an eye-catching promotion. Some 500,000 Live UnLtd posters formed part of the marketing. The Ikea push included stickers printed by OCP in London's Park Royal and all the...
- PRIVATE VIEW: Rooney Carruthers, a founder partner at Vallance Carruthers...
- Magazine article from: Campaign November 28, 2003 700+ words
...Boles Art director: Jerry Hollens Director: Daniel Kleinman Production company: Large Exposure: National TV IKEA Project: Live UnLtd Client: Frances Evans, external communications manager Brief: Showcase the width and depth of the Ikea range in a stylish...
- MOST IRRITATING ADS: Why did they do it? Gail Kemp looks at 2002's real...
- Magazine article from: Marketing Kemp, Gail January 2, 2003 700+ words
...adopting worryingly casual eating behaviour. The people are unattractive, the soundtrack unconvincing ... and what is that 'Live UnLtd' jingle all about? T-MOBILE The only good thing about this advertising is the fact that Andre Agassi blew his 2002 Wimbledon...
- Ikea hands Naked UK strategy brief.(Brief Article)
- Magazine article from: Campaign May 27, 2005 700+ words
...launch in September. Ikea split from Karmarama after five years, during which time the agency created work including the 'Live UnLtd' ads and the recent 'elite designers against Ikea' activity. The agency appointments were made by Peter Hogsted, Ikea...
- Abel & Baker completes microsite design for Ikea.(Brief Article)
- Magazine article from: New Media Age November 14, 2002 700+ words
...hoping that this project means that we would be considered for the work," he said. The microsite continues the brand's 'Live UnLtd' ethos of breaking people's conventions when it comes to home furnishing. abelbaker.com ikea.co.uk
