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Kotex TV and press spots continue use of animated red dot.(Brief Article)
Ogilvy & Mather has unveiled a national campaign for Kotex extending the 'red dot' theme created for the sanpro brand's relaunch three years ago.
Kotex was relaunched globally in 2000 in a bid to become more relevant and approachable.
The new work uses mixed media to encourage women to reappraise Kotex, which has been repackaged. The executions convey a series of real-life scenarios of how young women experience and deal with their periods. Each execution incorporates the red dot symbol to show how Kotex allows women to carry on with their normal lives.
A 30-second TV spot, 'sister synchronicity' depicts an everyday scene of two ...
- Seeing red.(red dot shooting visual aids)
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- Bose Corporation Receives Red Dot Award: Design Team of the Year.
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...Bose Corporation has been chosen as red dot award: design team of the year 2008...Professor Dr. Peter Zec, initiator of the red dot design award and senator of the Icsid...recognition follows several individual red dot awards for Bose([R]) products in...
- Tupperware Awarded Top Design Honor By Red Dot.
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...distinctions in the realm of design: the 2009 red dot design team of the year. Tupperware...which are showcased around the world. The red dot annually pays tribute to a design team...Apple, Siemens and frogdesign. The red dot awards presentation, honoring the Tupperware...
