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Veet launches new name via TV spot.(Brief Article)
J. Walter Thompson is launching the first brand-building campaign for Reckitt Benckiser's recently renamed depilatory brand, Veet.
The global campaign, which breaks next week, will be JWT's first work for the leading hair-removal brand - formerly Immac - since it won the account last summer.
The work embraces the entire Veet range of wax, cream and mousse and introduces the umbrella theme of 'a feeling that lasts'. The aim is to create the impression that the smooth results Veet produces will outlast other feelings.
The global TV spot, 'sexy', features a girl who receives a surprise visit from her boyfriend. She rushes to the bathroom and applies Veet mousse.
While waiting for it to take effect, she cleans her teeth and applies perfume.
Next, her boyfriend on the sofa slides his hand up her smooth ...
- Sarah Jessica Parker Enjoys Being a Girl in Gap's New Spring TV Spot.
- Press release article from: PR Newswire March 1, 2005 700+ words
Actress and Fashion Icon Sings in TV Spot Celebrating Pretty Khaki and Feminine...returns to her musical roots in Gap's new TV spot for spring. Marking her third consecutive...femininity, fashion and fun in Gap's latest TV spot entitled "Pretty Khaki," which debuts...
- Senator Ron Klein blasts Congress in TV spot.
- Newspaper article from: South Florida Sun-Sentinel (Fort Lauderdale, FL) August 1, 2006 700+ words
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- XM Satellite Radio Debuts New TV Commercial On National Network TV & Cable TV;...
- Press release article from: PR Newswire September 26, 2003 700+ words
...XMSATLOGO ) The innovative, humorous TV spot will air during high-profile network...and other popular network fare. The TV spot is also airing on many cable networks...humorous and effective way, our new TV spot captures the incredible passion that XM...
- Volunteering Makes a Stronger, Better World is Message of Knights of Columbus...
- Press release article from: Business Wire December 21, 2001 700+ words
...advertising agency, created the 30-second TV spot that will begin airing nationally during...member organization, noted that "the TV spot highlights the fact that our members stand...Hanon-McKendry based the message of the TV spot on research it did for the Knights in...
- New Canon Marketing Campaign Highlights ``Digital Duet'' of Digital Cameras and...
- Press release article from: Business Wire November 21, 2001 700+ words
...million dollar campaign is a 30-second TV spot where a Canon PowerShot digital camera...will get from this new campaign." The TV spot will air Nov. 23 through Dec. 30 as...the wedding and vacation scenes from the TV spot for its printer products in-store materials...
- Reebok Begins the Eve-Olution; Hip-Hop Star and Actress Eve to Market Reebok...
- Press release article from: PR Newswire March 20, 2003 700+ words
...hottest thing loose" in his Reebok Classic TV spot. Hip-hop star and actress Eve was one...the Classic Cielo. In addition to the TV spot, Eve will appear alone in two Reebok...the Classic Gold Medallist. The :30 TV spot features both Eve and Fabolous performing...
- TV Spot Created by Cevette and Company Selected for Show Featuring the Best...
- Press release article from: PR Newswire June 26, 1998 700+ words
...PRNewswire/ -- Cevette and Company received notice yesterday that a TV spot submitted to the Cannes Festival has been chosen for inclusion...spotlighting the world's best advertising. The 30-second TV spot, "Hot Guy," was created by Cevette and Company this year...
- Transit TV Spot to be Filmed Downtown.
- Press release article from: PR Newswire August 16, 2000 700+ words
...will continue until 5 p.m. WHAT: Creation of Metro Transit TV spot WHERE: On Third Avenue South at Seventh Street in downtown...director of customer services, 612-349-7509. VISUALS: The TV spot will recreate a NASCAR pit stop with mechanics servicing a Metro...