MCBD lands UK Accantia brief to relaunch Simple product range.(Miles Calcraft Briginshaw Duffy, Accantia Health and Beauty Ltd., Simple skincare products)(Brief Article)

Miles Calcraft Briginshaw Duffy has been handed the pounds 1.5 million UK brief from Accantia Health & Beauty to relaunch its Simple skincare products.

MCBD won the account after Accantia asked it to pitch a strategic idea. It is not thought that any other agency was approached.

MCBD will work with PHD, Accantia's media agency of record, which handles all the planning and buying for the business.

Plans for forthcoming work, which will centre on Simple's latest age-resisting product Regeneration, will aim to give the Simple brand portfolio a more contemporary and active feel.

The Regeneration line was introduced in January last year as part of Accantia's plans to extend the Simple skincare range.

A national TV and cinema push, planned to break this year, will be the first activity to promote the brand. It will be supported by new packaging for the Simple skincare range.

Helen Calcraft, the managing ...