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WCRS's multimedia ads aim for Danish bacon profile boost.(WCRS Group PLC, Danish Bacon and Meat Council multi-media campaign )(Brief Article)
WCRS has created a multi-media campaign for the Danish Bacon and Meat Council, which is set to break nationwide next week.
The work will run for six months and will urge customers to 'look for the sizzle' by explaining how they can identify the bacon they buy as being Danish. The work aims to flag up the fact that Danish bacon is not a brand in its own right, meaning the bacon consumers already buy could be Danish.
The work marks a shift away from Danish bacon's history of using mainly TV ads.
The pounds 1 million push comprises four press ads which will run in-store and in women's consumer press. They will be supported by three ...
- On the campaign trail: sad tale of a non-Ribena blackcurrant ... dancing with...
- Magazine article from: Grocer August 13, 2005 700+ words
...is flattened by an errant golf ball. DANISH BACON Budget undisclosed Manufacturer The Danish Bacon & Meat Council New online advertising for Danish Bacon features an internet animation that...
- Dancing to bacon's tune.(Marketing: PROMOTIONS--PRODUCTS--PACKS)(internet...
- Magazine article from: Grocer July 30, 2005 700+ words
...hit among online users. The Danish Bacon & Meat Council commissioned the piece. It...Citroen C4 transformer TV ad. Danish bacon forms the character's torso...designed to raise awareness of Danish Bacon among 30-somethings.
- Danish to return to TV advertising with `fun, lighthearted' approach. (Packs,...
- Magazine article from: Grocer November 10, 2001 700+ words
Danish bacon will be back on the box next spring...campaign for more than two years. The Danish Bacon & Meat Council said the decision to return to the...Previous TV campaigns have seen Danish bacon taking the mickey out of vegetarians...
- New ads for DBMC.(Meat--Bacon--Poultry--Fish )(Danish Bacon and Meat...
- Magazine article from: Grocer March 27, 2004 700+ words
Danish bacon bosses are hoping to boost sales...Howard, marketing director with the Danish Bacon and Meat Council. "The press adveritising shows...said the humour in the ads matched Danish Bacon's sense of fun and would help them...
- DBMC guns for Quin.(Danish Bacon and Meat Council)
- Magazine article from: Grocer July 15, 2000 700+ words
...Danish pig industry. The challenge came from Danish Bacon and Meat Council marketing director John Howard, after Quin spoke...producers do," adding that she did not think Danish bacon would disappear from the UK. The campaign was...
- John Howard, marketing director of Danish Bacon and Meat Council.(trade...
- Magazine article from: Grocer July 13, 2002 700+ words
John Howard, marketing director of Danish Bacon and Meat Council, has been elected chairman of the Provision Trade Federation, succeeding Andy Smith of Lactalis.
- ADVERTISING THIS WEEK ...(campaigns from Wrigley Company Ltd., Danish Bacon and...
- Magazine article from: Grocer June 16, 2001 700+ words
...features an encounter at airport security. 2 Bacon as air freshener is the theme of a new ad campaign from the Danish Bacon and Meat Council. It runs in women's magazines and weekend supplements. 3 Ginster's emphasises its good food message...
- Howard brands ads a failure.(John Howard of the Danish Bacon and Meat...
- Magazine article from: Grocer August 5, 2000 700+ words
...Danes have branded the MLC's controversial ad campaign for pigmeat as a flop. Research commissioned by the Danish Bacon and Meat Council from NOP showed that awareness of the British Quality Standard Mark was 40% the week after the second MLC...