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Government plans shock approach in binge-drinking ads.(United Kingdom shock advertisements)(Brief Article)
The Government is considering plans for a hard-hitting campaign aimed at reducing 'binge drinking' by young people, modelled on the shock tactics used in its drink-driving ads.
The move follows research by the Home Office which suggests that 18- to 24-year-olds would take notice of 'shock' campaigns highlighting the dangers of alcohol abuse. Whitehall officials said there was no immediate plan for a pitch, but confirmed that a campaign was under serious consideration.
The study was based on 16 focus groups with a total of 123 young people by Mori. It concluded: 'The impact of drink-driving ads was noted by many of the groups, and the ...
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