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Euro RSCG continues Boost campaign.(Euro RSCG Wnek Gosper, Cadbury Trebor Bassett advertising for Boost Guarana)(Brief Article)
Cadbury Trebor Bassett is launching its second burst of advertising for Boost Guarana, which is leading the company's entry into the expanding energy confectionery market.
Euro RSCG Wnek Gosper has produced the TV and radio campaign, which takes a humorous approach to promoting the bar's claimed invigorating properties.
The advertising, breaking next Tuesday, aims to turn Boost Guarana into a potent competitor to other energy-enhancing products such as Lucozade and Red Bull in the pounds 750 million sector.
Carat is handling media planning and buying for the campaign, which is targeted at 16- to 24-year-old males looking for a rapid energy rush.
The bar was launched in the UK six months ago. ...
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