AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Jackson returns for Barclays work.(Samuel L Jackson, actor, Barclays Bank PLC fluent in finance campaign )(Brief Article)
The Hollywood actor Samuel L Jackson is returning to front the latest phase of Barclays' 'fluent in finance' campaign as the bank looks to create greater unity among its marketing disciplines.
The mainstay of the initiative will be three new 40-second television executions through Bartle Bogle Hegarty, which feature Jackson delivering one of his trademark convoluted monologues. All three ads were directed by RSA's Ridley Scott.
In an attempt to achieve greater synergy between the TV executions and the accompanying campaign material, the end segment of each commercial will form the basis both for the 20-second cut downs, and the press and poster work.
In the first ad, 'pen', Jackson soliloquises about the subjectivity of value. This theme is expanded in the end sequence, cut downs and print work to incorporate the merits of the Barclays Open Plan account.
In 'flow', Jackson discusses how money is constantly on the move as he walks down a spiral ramp. In the third ad, ...
- IN BRIEF: TV executions for ING Direct.(Brief Article)
- Magazine article from: Marketing Week January 12, 2006 700+ words
Vallance Carruthers Coleman Priest has created a series of TV executions for online savings bank ING Direct highlighting its "honest, no catches approach". The multi-million pound campaign, which...
- Saatchi & Saatchi has launched the new Toyota Avensis campaign featuring two...
- Newspaper article from: Brand Strategy March 1, 2003 700+ words
Saatchi & Saatchi has launched the new Toyota Avensis campaign featuring two separate TV executions. The campaign will also run across press, poster, consumer and trade promotions and radio. The agency has also won the 10m...
- MWO launches TV executions for Direct Line insurance.(Brief Article)
- Magazine article from: Campaign February 2, 2001 700+ words
Direct Line is taking its cue from the film Sliding Doors in a new TV campaign to underline its transformation from brash newcomer to established player in the insurance market. A driver and his alter ego feature in a pair of commercials breaking nationally this week, beginning what the company
- Americans Polled on TV Executions Idea.
- News wire article from: The America's Intelligence Wire February 23, 2004 700+ words
(From AP Online) Byline: James Carville, Bay Buchanan Three in 10 American polled last month said that Osama bin Laden should be the first victim if executions were televised _ and 21 percent said they'd pay for the privilege. Eighteen percent said Saddam Hussein should be executed on TV, and 11
- Poll: Many Americans Support TV Executions.
- News wire article from: The America's Intelligence Wire February 23, 2004 700+ words
(From AP Online) Byline: Darla Martin Tucker Two-thirds of Americans polled last month said they support the idea of televising executions _ and 21 percent said they'd pay to watch Osama bin Laden put to death. Eleven percent said they would pay to see Saddam Hussein executed. The opinions on
- BBH highlights new KFC promotion with fresh TV executions.
- Magazine article from: Campaign January 9, 2004 700+ words
KFC is promoting its latest offer with a television campaign through Bartle Bogle Hegarty. The ads, titled 'satisfied', break on 14 January and offer a bargain bucket of six pieces of chicken, four portions of fries and a bottle of Tango for pounds 7.99 until 19 February. The campaign, composed of
- Barclays PLC - Acquisition.
- News wire article from: Europe Intelligence Wire January 19, 2007 700+ words
(From AFX CNF) RNS Number:8147P Barclays PLC 19 January 2007 19th January 2007 BARCLAYS PLC Barclays to acquire EquiFirst from Regions Financial Corporation Barclays Bank PLC ("Barclays") announces that it has entered into an agreement to...
- Barclays and Nets Announce Partnership to Further Brooklyn Renaissance.
- Press release article from: PR Newswire January 18, 2007 700+ words
Barclays Center Agreement Provides Significant...NEW YORK, Jan. 18 /PRNewswire/ -- Barclays, a leading global financial services...includes the 20-year naming rights to the Barclays Center, the planned centerpiece of the...
- Barclays PLC Posts Record Mid-Year Results.
- Press release article from: PR Newswire August 5, 2004 700+ words
Barclays Capital and Barclays Global Investors Contribute to Strong Overall Performance Barclays PLC announced today record financial results for the first half of 2004, posting higher profits across the entire portfolio of businesses, while maintaining...
- Barclays Becomes Title Sponsor of New York Area's PGA TOUR Event; Six-year Pact...
- Press release article from: PR Newswire October 12, 2004 700+ words
...Commissioner Tim Finchem today announced that Barclays, an international financial services...sponsoring a high profile event like the Barclays Classic makes sense," said Robert E...Diamond, Jr., chief executive officer of Barclays Capital and chairman of Barclays Global...