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William Morrison, the fifth largest supermarket chain in the UK, is returning its pounds 8 million account to BDH/TBWA six years after splitting with the Manchester shop.
Morrisons decided to renew its relationship with BDH after a contest involving another Manchester agency, Cheetham Bell JWT.
Poulter Partners in Leeds declined an invitation to repitch after Morrisons disclosed that it was talking to other agencies.
Morrisons, with 121 stores and a 5.9 per cent share of the UK market, is looking to extend its presence beyond its Northern heartland. It had hoped to do this by acquiring its Safeway rival, ...