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Paramount runs anti-Euro spot.(Paramount Comedy Channel promoting Time Gentleman Please comedy series)(Brief Article)
Paramount Comedy Channel is using an anti-Euro sing-a-long set in a British pub to promote the comedy series Time Gentleman Please in a television campaign through Farm.
The commercial for the show features the comedian Al Murray, made famous by his alter ego, the Pub Landlord. The spot uses the theme of the show's comic skit 'back off Brussels', set to the tune of the football chant 'En-ger-land'.
The campaign is scheduled to run across ten channels including Sky One, E4, UK Gold, Bravo, ITV2, Sky Sports and Men & Motors.
Chris Hancox, the director of sales and marketing at Paramount, said: 'We do four major campaigns a year to support programming that we think can pull in new viewers to the channel. We feel this show has the potential to bring more young men to ...
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