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<a href="http://www.accessmylibrary.com/article-1G1-99701621/new-start-up-plans.html" title="Facts and information about New start-up plans to put digital at the heart of ad strategy.(Joanna Baldwin, Gary Lockton to form Seriously, digital communications agency)(Brief Article)">New start-up plans to put digital at the heart of ad strategy.(Joanna Baldwin, Gary Lockton to form Seriously, digital communications agency)(Brief Article)</a>
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New start-up plans to put digital at the heart of ad strategy.(Joanna Baldwin, Gary Lockton to form Seriously, digital communications agency)(Brief Article)
Joanna Baldwin, the Publicis network's former global new-business chief, is teaming up with Gary Lockton, the co-founder of the now defunct Deepgroup, to form a digital communications agency.
The pair said their venture, to be called Seriously, would aim to put digital activity at the heart of advertisers' thinking and aim to be a high-level digital problem solver for clients.
'We want to make digital a more useful, enjoyable and accountable medium,' Baldwin said. 'People tend to talk about what digital is, rather than what it can do. Digital is a means of transport and an aid to increased profitability.'
The launch of the operation comes ...
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