AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Ask Jeeves ads drop butler.(Ask Jeeves UK drops butler character )(Brief Article)
The search engine Ask Jeeves UK is dropping the butler figure from its advertising strategy as it attempts to reposition the brand in a new television campaign through TBWA/London.
The butler, based on PG Wodehouse's immortal gentleman's gentleman Jeeves, has been the mainstay of the search engine's advertising strategy since it launched in the UK in early 2000.
Ask Jeeves UK has dropped the character following the decision that the butler was no longer representative of the wide range of services the brand now offers.
Aylin Savkan, the marketing director at Ask Jeeves, said: 'The new creative aims to display to the consumer that Jeeves can do more than answer questions.'
Jonathan Mildenhall, the joint managing director of TBWA/London, said: 'The last campaign we did ...
- Ask Jeeves Reports Fourth Quarter and Year End 2001 Results; Company Exceeds...
- Press release article from: PR Newswire February 7, 2002 700+ words
...Jeeves to acquire full ownership of Ask Jeeves UK In an agreement with its former...agreed to acquire full ownership of Ask Jeeves UK. The terms of the agreement include...we have been assessing whether Ask Jeeves UK could be more successful as a...
- Ask Jeeves UK Turns to Be Free for Affiliate Marketing Answers.
- Press release article from: Business Wire October 2, 2000 700+ words
...the U.S. by Partnering with Ask Jeeves UK to Develop Value-add Marketing...announced that it has partnered with Ask Jeeves UK a leading provider of humanized...individuals participating in the Ask Jeeves UK affiliate program place Ask Jeeves...
- Marking Its One Year Anniversary, Ask Jeeves UK Emerges as Leading Search And...
- Press release article from: PR Newswire April 5, 2001 700+ words
...services, announced today that Ask Jeeves UK has answered more than 270 million...unique users month over month, Ask Jeeves UK is the fastest growing site in...with 17% reach. "The momentum Ask Jeeves UK has demonstrated over the last...
- Xchange, Inc. Answers Ask Jeeves UK Personalized eMail Marketing Needs.
- Press release article from: PR Newswire June 6, 2001 700+ words
...profits, today announced that Ask Jeeves UK, the famous Internet butler Web...drive its eMarketing campaigns. Ask Jeeves UK will enhance its online communications...XCHANLOGO ) Xchange eMessaging enables Ask Jeeves UK to design and implement cost...
- Now the Seventh-Most Visited Web Property in the United Kingdom, Ask Jeeves UK...
- Press release article from: PR Newswire November 28, 2000 700+ words
...services, today announced that Ask Jeeves UK has been ranked the number seven...Launched earlier this year, Ask Jeeves UK has quickly become the fastest...acceptance of the unique service Ask Jeeves UK provides. Now asking more than...
- Ask Jeeves UK Selects Google as Sponsored Links Provider; Agreement Provides...
- Press release article from: PR Newswire May 16, 2003 700+ words
Ask Jeeves UK, a property of Ask Jeeves(R), Inc...AdWords(TM) program will complement Ask Jeeves UK's own suite of advertising products...of its AdWords advertising program to Ask Jeeves UK's 6.6 million unique users, which...
- Ask Jeeves UK Selects TrafficLeader as an Approved US Reseller;...
- Press release article from: PR Newswire June 5, 2003 700+ words
...company, today reported that Ask Jeeves UK (www.ask.co.uk), a wholly...United States. Index Express from Ask Jeeves UK is specifically designed to give...than 6 million users per month. Ask Jeeves UK Index Express is aimed at large...
- Ask Jeeves UK Launches Business Solutions for Top Tier British Companies.
- Press release article from: PR Newswire July 20, 2000 700+ words
...press conference in London that Ask Jeeves UK, a joint venture between Ask...online marketplace explodes, Ask Jeeves UK is well positioned to provide...said Andrew Hart, CEO of Ask Jeeves UK. "Forrester Research predicts...