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BT adds CHI and Fallon to its ad agency roster.
Fallon has joined Clemmow Hornby Inge on BT's roster, leaving DFGW as the only loser from the 'third agency' pitch called last year.
The two agencies join the retained incumbents, Abbott Mead Vickers BBDO and St Luke's, which have been reappointed following a comprehensive audit, confounding industry speculation that there would be a full-scale review on the business. It is the first time BT has awarded new agency contracts without recourse to a competitive pitch.
Fallon and CHI's appointments are on a project-only basis. The appointments have been made to reflect the changing nature of BT's business as it seeks to develop into a fully rounded communications service provider and push into new markets.
All roster agencies will work on BT campaigns over the coming months.
CHI's first project will be to raise awareness of BT's broadband-enabled blue internet kiosks. Fallon, through its links with Publicis Groupe, will support BT's business services and solutions arm, BT Ignite, in its overseas expansion.
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