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ZenithOptimedia to run pounds 10m pan-Euro account for Sagem.(Societe d'Applications Generales d'Electricite et de Mecanique)(Brief Article)
ZenithOptimedia has landed the pounds 10 million pan-European media business for the French electrical goods manufacturer Sagem.
The account is worth approximately pounds 4 million in the UK and will encompass TV, print and digital planning and buying. The pitch took place in Paris against OMD. The last agency of record in the UK was Manning Gott-lieb OMD.
A TV campaign is expected to break in late spring.
Sagem specialises in the production of electrical goods such as mobile phones, modems, optical cables and video projectors.
The company's latest project came out of a dollars 50 million contract with the government of the United Arab Emirates. Sagem will work with the country's Ministry of Interior in managing and designing a system that will oversee the production and issue of several million electronic identity cards for citizens.
The win is an early boon for ZenithOptimedia UK's new management team of Antony Young and Greg Turzynski. Young joined the agency as the chief executive in ...
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