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Howell launches 'growth' venture.(Rupert Howell, The Growth Organisation and The Growth Consultancy)
The industry veteran Rupert Howell is launching a consultancy venture that he claims will be the first genuinely client-centric operation in the market.
Howell is teaming up with his fellow HHCL & Partners founder Robin Price, and Piers Schmidt, the founder of the now defunct marketing consultancy Fourth Room to launch a company called The Growth Organisation.
At the hub will be a venture called The Growth Consultancy, which Howell describes as the 'engine room' of the whole enterprise.
The consultancy, which opens its doors after Easter, aims to give companies the means to kick start growth by 'earning' it from consumers.
According to Howell, many companies have become too inwardly focused and have therefore lost touch with consumers. He says this has adversely affected their growth.
'Companies can't buy growth, they can't cut cost to achieve growth any more, they have to earn it. They have to get closer to customers and that's not just about great advertising.
At the moment, most companies are configured for financial benefits, not for their customers, ...
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