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Starcom Motive wins pitch for Gore's UK media account.(Starcom Motive Ltd., W.L. Gore and Associates Inc.)(Brief Article)
Starcom Motive has won the UK media planning and buying account for Gore, most famous for its GORE-TEX weather-resistant fabric range.
The agency won the business from the incumbent agency, Mediaedge:cia, following a competitive pitch.
It is understood that the creative account is unaffected by the review.
Gore was founded in 1958 by the brothers Bill and Vieve Gore after extensive experimentation with a polymer, called PTFE, produced commercially viable products.
The company makes products including jackets, gloves and footwear for consumers who follow outdoor pursuits including sailing and hunting. Gore is believed now to want to build on its profile among that core audience.
It also targets companies in a number of business sectors such as fire protection, the military, law enforcement and work-wear. More recently it has expanded into trendy urban clothing styles and has teamed up with fashion ...
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