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Staff at Bates UK were this week bracing themselves for job losses after the loss of its Royal Mail and Woolworths assignments, which are estimated to account for almost a quarter of the agency's income.
Toby Hoare, the Bates UK chairman, confirmed that redundancies would be inevitable. 'I don't yet have an idea of numbers but some tough decisions will have to be made,' he said.
Woolworths is expected to switch its pounds 17 million account to Bartle Bogle Hegarty, subject to successful fee negotiations and assurances that BBH can successfully handle such a demanding retail account.
This week the Cordiant-owned Bates was dealt a further blow when the agency was denied an invitation to repitch for its pounds 21 million Royal Mail account.
Paul Troy, the head of marketing at Royal Mail, explained: 'We are looking at where we want to go and we believe that other agencies are stronger in offering the integrated approach. Bates has done great television work for Royal Mail in the past but we want a big idea, an integrated approach that is through the line.'
But Chris Herd, the Bates UK managing director, commented: 'It's a great shame that, having done such a good job on Royal Mail, we weren't ...