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ISBA and IPA fight joint ITV sales house plans.(Incorporated Society of British Advertisers, Institute of Practitioners in Advertising; Granada Media PLC, Carlton Communications PLC proposed merger )(Brief Article)
ISBA and the IPA are both using historical evidence from Granada's own management in an attempt to scupper Granada and Carlton's bid to create a single ITV sales house, as the Competition Commission scrutinises the proposed deal.
Submission documents from broadcasters and trade bodies are due in to the Commission this week. As predicted, the main crux of both ISBA's and the IPA's argument is that the proposed merger of Granada and Carlton would create a monopolistic single sales house with an adverse effect on competition in the TV airtime market.
In its submission document the IPA recycles Granada's Competition Commission argument from 2000. At the time, Granada - which had been caught on the hop when Carlton and United News & Media announced their intended merger - claimed this would create a dominant player in TV advertising.
The IPA ...
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