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<a href="http://www.accessmylibrary.com/article-1G1-99701579/european-get-tough-proposals.html" title="Facts and information about European get-tough proposals threaten rogue DM operators.(European Advertising Standards Alliance; direct marketing, bulk postal discounts to be refused)(Brief Article)">European get-tough proposals threaten rogue DM operators.(European Advertising Standards Alliance; direct marketing, bulk postal discounts to be refused)(Brief Article)</a>
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European get-tough proposals threaten rogue DM operators.(European Advertising Standards Alliance; direct marketing, bulk postal discounts to be refused)(Brief Article)
Rogue direct marketers are to be refused bulk postal discounts under a new get-tough policy by Europe's advertising watchdogs.
They have also pledged to shop all direct mail offenders to the regulatory authorities, including Britain's Office of Fair Trading.
The clampdown was announced on Wednesday by Christopher Graham, the newly elected chairman of the European Advertising Standards Alliance, at a meeting with David Byrne, the European Union health and consumer affairs ...
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