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VCCP and Walker scoop Appletiser global ad task.(Vallance Carruthers Coleman Priest, Walker Media Ltd., Appletiser South Africa Proprietary Ltd.)(Brief Article)
Vallance Carruthers Coleman Priest has seen off competition to win the global relaunch of the soft drink brand Appletiser following a competitive pitch.
VCCP saw off challenges from WCRS and two unnamed South African agencies to clinch the business.
Appletiser's owner, South African Breweries, and Coca-Cola Enterprises, which markets and distributes the brand in the UK, are channelling up to pounds 5 million into what the companies hope will be a high-profile relaunch.
VCCP is already working on a brief to turn Appletiser into a power brand in the adult soft drinks sector, where it faces competition from rivals such as Aqua Libra, Schloer, Orangina and Snapple.
A new television and press campaign will roll out in the UK in June.
Media planning and buying will be handled by Walker Media, which already handles Coca-Cola Enterprises' business. TV work will also run in Europe, South Africa and Australia. Media ...
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