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<a href="http://www.accessmylibrary.com/article-1G1-99701576/italian-coffee-brand-illy.html" title="Facts and information about Italian coffee brand Illy chooses Leagas Delaney for ad drive.(Illycaffe S.p.A., Leagas Delaney Group Ltd.)(Brief Article)">Italian coffee brand Illy chooses Leagas Delaney for ad drive.(Illycaffe S.p.A., Leagas Delaney Group Ltd.)(Brief Article)</a>
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Italian coffee brand Illy chooses Leagas Delaney for ad drive.(Illycaffe S.p.A., Leagas Delaney Group Ltd.)(Brief Article)
Leagas Delaney has won the global creative account for the Italian coffee brand Illy.
The agency fought off opposition from the Milan offices of Young & Rubicam and Saatchi & Saatchi to secure the brief. Work will run out of both the agency's London and Rome offices, and will include major European markets as well as the US, where the coffee industry continues to prosper under major coffee chains such as Starbucks.
The Italian coffee brand has a presence in 70 countries. The UK business was won by Bartle Bogle Hegarty in 1998, but became dormant a year later.
Subsequent work has been by Italian agencies.
The global media account was not affected by the review and remains with Mediaedge: cia, which won the business last August.
The Illy brand started out as a ...
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