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MTV Networks Europe is bidding to create its own versions of popular US series such as The Osbournes, Jackass and Becoming ... with the launch of a new development unit dedicated to creating original music-related programming across Europe.
Working as part of the MTV Productions Europe group and set to launch on March 10, the new operation has promised to develop three new formats and up to 20 pilots by the end of this year with localised content.
The new unit will be headed by Matthew Bowes, formerly head of production at MTV UK and Ireland, in his new role as director of development MTV Productions Europe.
Bowes joined MTV Europe in 1996, spearheading the award-winning Videoclash, Europe's first SMS-based show, before going on to develop Hitlist UK and the recently-launched Dirty Sanchez.
MTV Productions ...