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2M nets Simple Kid as priority for 2003. (Talent).

Music Week

| March 01, 2003 | Lover, Ed | COPYRIGHT 2003 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Independent label 2M Recordings has beaten off competition from a number of major labels to sign up-and-coming artist Simple Kid to a long-term deal.

The deal is a coup for the fledgling label following recent uncertainty over its future, prompted by a series of changes at Ministry of Sound, which is a minor stakeholder in the label.

"We're 150% up and running with the label and are raring to go," says 2M CEO Cheryl Robson, the A&R veteran who has previously worked at East West Records and Virgin's Innocent imprint. 2M's main outside funding comes from VCI, part of the Woolworths Group, with Ministry holding a minority stake. "We have a very different set-up to many other joint ventures that Ministry is involved with," says Robson.

Irish-born Simple Kid--aka Ciaron McFehilly--is managed by Richard Lowe and Martin Patton of MRM Productions, who also managed Catatonia. The artist released two singles in 2002, I Am Rock and Truck On, through Simon Williams' Fierce Panda singles label. Both singles were awarded single of the week status by Radio One's Mark & Lard, as well as being ...

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