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Independent label 2M Recordings has beaten off competition from a number of major labels to sign up-and-coming artist Simple Kid to a long-term deal.
The deal is a coup for the fledgling label following recent uncertainty over its future, prompted by a series of changes at Ministry of Sound, which is a minor stakeholder in the label.
"We're 150% up and running with the label and are raring to go," says 2M CEO Cheryl Robson, the A&R veteran who has previously worked at East West Records and Virgin's Innocent imprint. 2M's main outside funding comes from VCI, part of the Woolworths Group, with Ministry holding a minority stake. "We have a very different set-up to many other joint ventures that Ministry is involved with," says Robson.
Irish-born Simple Kid--aka Ciaron McFehilly--is managed by Richard Lowe and Martin Patton of MRM Productions, who also managed Catatonia. The artist released two singles in 2002, I Am Rock and Truck On, through Simon Williams' Fierce Panda singles label. Both singles were awarded single of the week status by Radio One's Mark & Lard, as well as being ...