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Edel aims to buck dance downturn with free2air. (Talent).

Music Week

| March 01, 2003 | Lover, Ed | COPYRIGHT 2003 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Edel UK is locking to buck the general decline in the fortunes of dance labels with a new venture which is set to launch with a remix of an old Housemartins track.

The company has backed a new joint venture business, free2air, being established by former head of A&R of Incentive Music, Craig Dimech. Free2air's launch single, named Change The World by Dino Lenny Vs The Housemartins, samples Flagday, a track by Norman Cook and Paul Heaton's former group.

The new version has already been selected by Pete Tong as his Essential New tune on two occasions. "I wanted to sign something that the new label could hit the ground running ...

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