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Things go better with huge Coke credit collection promo. (News).

Music Week

| March 01, 2003 | Williams, Paul | COPYRIGHT 2003 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Some of the UK's most popular acts are about to receive massive exposure from Coca-Cola, which is linking with a host of record labels, including Island and Telstar, to create the drinks company's biggest music promotion from next month.

In what is being billed as Britain's first "mobile phone-based credit collection mechanic", consumers can build a virtual bank account of music credits by texting in codes listed on a can of Coca-Cola they have bought. More than 200m cans of Coca-Cola and Cherry Coke are included in the TXT For Music on-pack promotion.

Credits can then be exchanged for a choice of five compilation albums and eight CD singles including Telstar's Mis-Teeq, Echo's Feeder, Island's Busted, Serious/Mercury's ...

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