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Some of the UK's most popular acts are about to receive massive exposure from Coca-Cola, which is linking with a host of record labels, including Island and Telstar, to create the drinks company's biggest music promotion from next month.
In what is being billed as Britain's first "mobile phone-based credit collection mechanic", consumers can build a virtual bank account of music credits by texting in codes listed on a can of Coca-Cola they have bought. More than 200m cans of Coca-Cola and Cherry Coke are included in the TXT For Music on-pack promotion.
Credits can then be exchanged for a choice of five compilation albums and eight CD singles including Telstar's Mis-Teeq, Echo's Feeder, Island's Busted, Serious/Mercury's ...