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BBC winning Saturday AM ratings battle. (News).

Music Week

| March 01, 2003 | Williams, Paul | COPYRIGHT 2003 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The battle lines over Saturday morning TV have been re-drawn, with BBC1's Saturday Show heating its ITV1 rival SM:TV on total audience for two weeks running, the first BBC victory in the slot since 1999.

The Saturday Show, which includes the revamped Top Of The Pops Saturday section, won an audience of 1.1m last Saturday (February 15) compared to SM:TV's 0.9m, while also narrowly heating its CD:UK's audience average of 1m.

The winning programme featured Gareth Gates, Westlife, Christina Aguilera and Busted, as well as a performance from T.A.T.U., an exclusive Blue video and a Nelly competition. It also narrowly triumphed the previous week (February 8), when the Saturday Show's total audience reached 1.1m against SM:TV's 1.0m.

The BBC says it is the first time it has beaten ITV in overall figures on Saturday morning since November 1999, when Live & Kicking was on air.

Annette Williams, executive ...

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