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A self-funded single available in only six Virgin Megastores was yesterday (Sunday) wing for a Top 40 debut, after being pushed via a national schools campaign.
Mark Joseph's Get Through has been issued on the 22-year-old guitar-playing, singer-songwriter's own label with Joseph and his father-manager Stefan Muzsnyai having hand-delivered copies of the singles themselves to the stores in question.
Muzsnyai, who has a background in non-music PR, promotions, sales and marketing, says he and Joseph decided to handle matters themselves after being "led up the garden path" on three previous occasions by companies interested in working with his son.
The pair then ...