Dealers strengthening recycled product lines. (office supplies)

Dealers Strengthening Recycled Product Lines

As office supply manufacturers continue to roll out line after line of recycled products, dealers of all types--superstore, mail-order, and traditional--are moving quickly to evaluate, assemble, and merchandise a wide assortment of environmentally friendly items.

In spite of growing demand for these products, however, dealers and manufacturers agree that success with them requires more than just putting recycled supplies on the shelves (or in the catalog) and waiting for customers to snap them up. They're finding that they must draw particular attention to recycled products, and--with the possible exception of the …