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MARS OPTS FOR TEAMWORK
Secretive confectioner Mars has made a key behind-the-scenes move to establish a formal sales promotion agency roster.
Four mystery firms are believed to have been picked as Mars gears up to push its multi-million dollar sponsorship of both the 1992 and 1996 Olympics.
Mars' business sector manager Allan Leighton -- equivalent to marketing controller in other firms -- is understood to have personally visited at least ten consultancy hopefuls. In the past, most agencies' contact with Mars has been at brand manager level only -- at its Slough HQ.
Mars is now said to have allocated major slices of business to two consultancies and …