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CLOSE-UP: CRAFT - JEFFE LABBE AND KASH SREE. Burnett creative heads Labbe and Sree keep on taking risks.(Leo Burnett Chicago's VP creative directors Jeff Labbe and Kash Sree)
Standing up for their ideas has helped Labbe and Sree flourish.
Calling all creatives. Are you frustrated that if you stand up for your ideas you may risk the boot? If so, don't panic - you are not alone.
Conceiving genius without rocking the boat is impossible. And seeing great ideas watered down to toe the party line is never an easy pill to swallow.
It's this contradiction that led the dynamic creative duo Jeffe Labbe and Kash Sree to come up with their theory that the only way to be truly creative is to be unafraid of getting fired.
Both speak from experience, having received pink slips and probation in their time, but they assert that pushing for what you believe in pays dividends in the end.
It has certainly done their careers no harm. The two are behind some of the most awarded and talked-about work worldwide. After a brief partnership at Wieden & Kennedy in 1998, the art director Labbe went on to produce some powerful work, including Nike's 'beautiful' in 2000.
He has also worked at TBWA/ Chiat/Day San Francisco on Levi's and Adidas and was behind the campaign for Fox Sports, 'Beware of things made in October'.
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